OpenAI's Sora From hype to pragmatism Case Study Mark Mulligan, Tim Mulligan and Ben Woods July 2024 Business Strategy Read the case study …
'BBL Drizzy’ The eye of the storm for generative music AI Case Study Hanna Kahlert and Tatiana Cirisano June 2024 Business Strategy Read the case study …
YouTube meets a new era with DreamTrack and music video remixing Case Study Tatiana Cirisano April 2024 YouTube Business Strategy Read the case study …
SwanDive An Immersive video subscription service optimised for the Apple Vision Pro Case Study Tim Mulligan April 2024 Business Strategy Read the case study …
The Clueless Accelerating virtual influencer growth Case Study Ben Woods March 2024 Business Strategy Read the case study …
iHeartMedia is converting radio listeners to podcast listeners Case Study Rutger Rosenborg February 2024 Business Strategy Read the case study …
YouTube’s AI DreamTrack reflects a divided industry Case Study Tatiana Cirisano December 2023 Business Strategy Read the case study …
Innovation feature concept Building a dynamic social ad experience on FAST Case Study Tim Mulligan and Ben Woods August 2023 Freemium advertisers Business Strategy Read the case study …
Streaming TV meets local Amazon’s UK creative industries investments Case Study Tim Mulligan July 2023 Business Strategy Read the case study …
How Coachella put the power of UGC livestreaming on display Case Study Tatiana Cirisano June 2023 YouTube Music Business Strategy Read the case study …
How Max is already closing the audience gap Case Study Annie Langston June 2023 Business Strategy Audio Read the case study …
CD Baby’s ‘Stages’ can serve both passion and professionalism Case Study Tatiana Cirisano April 2023 Music Business Strategy Read the case study …
Global Radio illustrates the opportunities for radio’s digital transition Case Study Annie Langston March 2023 Business Strategy Audio Read the case study …
KERV Interactive dives into mainstream shopping TV Case Study Tim Mulligan March 2023 Video Business Strategy Read the case study …
Apple Music taps into mainstream music audience to grow podcast videos Case Study Annie Langston February 2023 Business Strategy Audio Read the case study …
How Epidemic Sound is reinventing production music Case Study Kriss Thakrar and Tatiana Cirisano July 2022 Music Business Strategy Read the case study …
Stranger Things, Queen’s Gambit, and Bridgerton Finding the balance of creation and consumption Case Study Tim Mulligan and Hanna Kahlert July 2022 Netflix content strategy user generated content Read the case study …
Spotify expands the solutions to creators’ discovery problem Case Study Annie Langston July 2022 Business Strategy Audio Read the case study …