Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Case Study

Rutger Rosenborg

October 2024

Audience Insight

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Spotify is fighting the podcast platform wars on multiple fronts

Case Study

Rutger Rosenborg

September 2024

Audience Insight

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Audible competes with Spotify by considering the reasons consumers listen

Case Study

Rutger Rosenborg

July 2024

Audience Insight

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The New York Times leverages gaming to level up and stay current

Case Study

Rhys Elliott

May 2024

Audience Insight

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Magnifi

Case Study

Tim Mulligan

December 2023

Audience Insight

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The Kings League
A sporting competition for the lean-in generation

Case Study

Ben Woods

June 2023

Video

YouTube

Twitch

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Taylor Swift and the art of building a fanbase

Case Study

Hanna Kahlert

June 2023

Audience Insight

Media and Marketing

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Markiplier’s podcast breakthrough sets a new precedent for games creators

Case Study

Annie Langston and Kazia Rothwell

April 2023

Spotify

Games

Markiplier

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Just BeReal
Why simple can be better for social (and beyond)

Case Study

Hanna Kahlert

March 2023

Audience Insight

Media and Marketing

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The Morbius fandom misread

Case Study

Hanna Kahlert

July 2022

Audience Insight

Media and Marketing

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FaZe Clan

Case Study

Richard Broadhurst

May 2022

Video

social

social media

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Paramount +

Case Study

Tim Mulligan

March 2022

Video

SVOD

SVOD Services

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Peacock

Case Study

Tim Mulligan

February 2021

Video

Comcast

Sky

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Dream11
Dream11 offers monetisation strategy for emerging market fandom

Case Study

Tim Mulligan, Alistair Taylor and Srishti Das

January 2021

Video

Investment

Fandom

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