In 2016, Panoply Media made its newly acquired dynamic ad-insertion technology (formerly Audiometric) available under the name Megaphone. Through Megaphone, Panoply expanded from podcast publishing into podcast hosting, analytics, and advertising. With its largely self-serve technology geared toward podcast creators, Megaphone could become more tha...
Though Spotify started as a music streaming platform, it quickly conquered its primary competitor in the space, turning to podcasts to solidify the victory. Google has only recently diminished Spotify’s success with the growth of YouTube as an unofficial podcast platform — and all of this as Spotify simultaneously takes on Amazon’s previously...
In coordination with World Sleep Day in March 2024, Audible announced the launch of sleep and relaxation-related titles for their recent Sleep Collection. According to Audible, the Sleep Collection is designed for users to “ discover bedtime stories, soundscapes, meditations, and more created to help you sleep and find relaxation any time of day ...
The New York Times ( NYT ) has a history of engaging its audience beyond its core news content as far back as the 1940s, when it first launched its now-iconic crosswords. Since 2014, the news organisation has been doubling down on games as a way to keep its audience (including many older consumers) engaged.
Magnifi is one of three platforms owned and operated by Mumbai-based SaaS start up VideoVerse (previously known as Toch.ai). The company operates as a white label service provider for the entertainment industry and its core services focus on utilising machine learning algorithms and a video technology ecosystem to deliver video content in easy-to-u...
After a prolonged period of the sporting calendar being dominated by the same storied competitions, new technology and a need to stoke fandom has ushered in new sports challengers. Formula E has started challenging Formula 1 with its electric racing series targeting eco-conscious viewers and sponsors.
Fandom is about more than just content. Audiences consider the music they listen to as reflective of who they are, comparable to the clothes they wear or the places they go. Fans consider their scenes to be communities of like-minded people where they can be themselves.
Over the past decade, YouTube, Twitch, and other social platforms have become hotbeds for games creators. They have transformed the culture around games by creating a new level of community and connection among gamers, streamers, and the games themselves.
The battle for consumer attention is more competitive than ever in today’s saturated entertainment economy. Free time is saturated, and ever more competitive propositions are constantly bringing in new features, new content, and new ideas for audiences to engage with and enjoy.
With lean-through behaviour growing ever more central to fandom, it is natural for marketing and strategy teams to look for trends in this sort of behavoiur in order to identify sentiment and fandom groups. This can take the form of tracking anything from likes on official posts, to hashtags, viral posts and videos, memes, newspaper articles, and p...
Founded in 2010, FaZe Clan quickly rose to popularity through videos of trick-shots in Call of Duty. It is now the most famous esports team in the world. However, as of 2021, defining FaZe Clan as an esports team is limitative. In the ten years since its birth, it evolved into a talent, media, and cross-entertainment fandom monetisation business, m...
ViacomCBS was notably absent from the D2C big bang moment of Q4 2019-Q2 2020. This was primarily due to the challengers of the integration of Viacom and CBS TV network and production businesses following the November 2019 merger of the two distinct entities.
US communications behemoth Comcast, owner of NBCUniversal’s D2C strategy, is led by Peacock. Of the big four D2C services that launched in a 12-month period, between H2 2019 and H2 2020, Peacock was the late entrant. Potentially, it may have the biggest disruptive impact because Comcast owns the second largest cable pay-TV business and the larges...
Fantasy Premier League was first introduced in India via the English Premier League. However, it was niche and was played only by the urban, English-speaking viewers. Over the last decade, many additional sports began to use the Fantasy Leagues to engage with their fans.
