Magnifi
Case Study by Tim Mulligan
Magnifi
Case Studies: Audience Insight
The Kings League
A sporting competition for the lean-in generation
Case Study by Ben Woods
Taylor Swift and the art of building a fanbase
Case Study by Hanna Kahlert
Markiplier’s podcast breakthrough sets a new precedent for games creators
Case Study by Annie Langston and Kazia Rothwell
Just BeReal
Why simple can be better for social (and beyond)
Case Study by Hanna Kahlert
The Morbius fandom misread
Case Study by Hanna Kahlert
FaZe Clan
Case Study by Richard Broadhurst
Paramount +
Case Study by Tim Mulligan
Peacock
Case Study by Tim Mulligan
Dream11
Dream11 offers monetisation strategy for emerging market fandom
