Hanna Kahlert | MIDiA Research

Stranger Things, Queen’s Gambit, and Bridgerton
Finding the balance of creation and consumption

Cover image for Stranger Things, Queen’s Gambit, and Bridgerton

Tim Mulligan and Hanna Kahlert

July 2022

Netflix

Content strategy

User generated content

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Winter is coming, and Amazon is ready: why the multi-service major is raising its prices

Hanna Kahlert

27 Jul 2022

oil

Attention

Subscription fatigue is already threatening the Covid-driven entertainment boom as post-pandemic behaviours compete for time, money, and attention with the digital subscriptions that thrived under lockdown...

min read

Are we headed towards subscription fatigue?

Hanna Kahlert

21 Jul 2022

Subscriptions

fatigue

NFT

When streaming first made headway in the entertainment world, it shifted the very dynamic of consumption. Ownership became a status symbol of yester-year; access to everything, at all times , was the new...

min read

Twitter versus Musk will decide the future of social

Hanna Kahlert

14 Jul 2022

elon musk

Twitter

Social media

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists....

min read

Advertising
Marketing in the era of lean through

Hanna Kahlert

June 2022

xbox

Twitter

Twitch

Audiences have shifted, first towards the on-demand content delivery model, and now increasingly towards lean-in and lean-through engagement behaviours as a native part of consumption. Advertising strategy...

Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton

Hanna Kahlert

June 2022

Media and Marketing

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Music streaming is failing to foster cultural moments – but it does not have to

Hanna Kahlert

29 Jun 2022

Streaming

heat waves

glastonbury

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...

min read

Meta leans in to the creator economy

Hanna Kahlert

21 Jun 2022

The future of entertainment innovation lies in exclusive experiences, not content

Hanna Kahlert

15 Jun 2022

Media and Marketing

Innovation

Content

In the age before digital engagement went mainstream, entertainment had clear access channels and multiple price points. Video was able to rely on movie tickets, (expensive) TV sets, and the individual...

min read

The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Hanna Kahlert

8 Jun 2022

morbius

Sony

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

min read

TikTok tests ‘clear mode’ as consumers struggle with what is a distraction and what is not

Hanna Kahlert

1 Jun 2022

TikTok

clear mode

distraction

The announcement of TikTok testing a distraction-free ‘clear mode’ might come across as ironic, given the ‘distraction’-prone default use case of most social media platforms. Is TikTok not already...

min read

Social media user snapshot
Q1 2022

Cover image for Social media user snapshot

Hanna Kahlert

May 2022

YouTube

Facebook

Twitter

This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter, Snapchat, YouTube,...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Elon Musk’s Twitter ‘takeover’ is what happens when the market gets meme-ified

Hanna Kahlert

18 May 2022

Media and Marketing

Business Strategy

The past few weeks have been a rough ride for Twitter, since Elon Musk’s “best and final offer” of $44 billion, with users leaving the platform, and the loss of several higher executives. Now Musk...

min read

The creator economy goes beyond UGC

Hanna Kahlert

11 May 2022

Media and Marketing

Audience Insight

Cultural trends

We are seeing much in the way of changes when it comes to entertainment, as the Covid boom meets the competitive constraints of a return to ‘normal’ activities . Too many services now struggle to win...

min read

YouTube
Bridging consumption and creation

Hanna Kahlert

May 2022

Read the case study …

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

The ‘Women In Music 2022’ report is about more than just music

Hanna Kahlert

5 May 2022

Media and Marketing

Product Strategy

MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...

min read

BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Consumers as creators
The artist / audience line is blurring

Hanna Kahlert

April 2022

Consumer behaviour

Apple

Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...