Hanna is MIDiA’s cultural trends analyst, contributing across critical developments, media & marketing, and beyond. Her key areas of interest are cross-entertainment audience behaviour, the creator economy, and social platforms.

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

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The ‘Women In Music 2022’ report is about more than just music

Hanna Kahlert

5 May 2022

Media and Marketing

Product Strategy

MIDiA, in conjunction with TuneCore and Believe, has just published its second annual “BE THE CHANGE – Women In Music” report, available for free download here . We have discussed some key findings...

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BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

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Consumers as creators
The artist / audience line is blurring

Hanna Kahlert

April 2022

Consumer Behaviour

Apple

Netflix

The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same cultural trend:...

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The Covid entertainment boom is over

Hanna Kahlert

27 Apr 2022

entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

min read

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Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Hanna Kahlert

21 Apr 2022

twitter

social

platform

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding...

min read

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Meta’s 2024 vision for AR glasses demonstrates the tech barrier to the metaverse

Hanna Kahlert

13 Apr 2022

Meta

metaverse

google glass

Mark Zuckerberg is pushing for an ‘iPhone moment’ with his company’s Project Nazare, announcing AR glasses due to come in 2024, with hints at upgrades already in the works for 2026 and 2028. Not...

min read

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Why entertainment could reach new levels of fragmentation in 2022

Hanna Kahlert

6 Apr 2022

d2c

Media

social

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

min read

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From Will Smith to cake: Why memes underpin (the volatility of) success in the creator economy

Hanna Kahlert

30 Mar 2022

meme

cake

Netflix

This years’ Oscars were overshadowed by the onstage physical altercation between Will Smith and Chris Rock, with any news of historical awards (Jane Campion was the third woman in history to take home...

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Profiling the social media footprint of niche entertainment audiences for Web 3

Hanna Kahlert

March 2022

social media

social media following

Audience Insight

Entertainment audiences are evolving, with digital-first habits – driven by both lockdowns and technology innovations – changing their relationship to the content they consume. Big hits are now just...

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The metaverse hype will need to account for screen fatigue in an increasingly digital world

Hanna Kahlert

24 Mar 2022

Media and Marketing

Cultural Trends

metaverse

The last two years have completely reoriented the dynamic between digital-first and in-person life. Digital entertainment has boomed under successive lockdowns, streaming has dominated consumption formats,...

min read

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Why Instagram will introduce NFTs to the gig economy in a big way

Hanna Kahlert

16 Mar 2022

Facebook

Meta

metaverse

In a conversation at SXSW, Mark Zuckerberg dropped that Instagram was going to be incorporating NFTs in the ‘near term’, pending some technological tweaks. While he was sparse on the detail, initial...

min read

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“Creativity has no genre”: What it takes to make it in music

Hanna Kahlert

8 Mar 2022

women in music

international womens day

music industry

The last few years have brought huge shifts in the music industry, from the rise of streaming to the prominence of readily-available creator tools. They have also brought cultural changes in music and...

min read

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Social media has become the default news platform for digital natives (for better and / or worse)

Hanna Kahlert

2 Mar 2022

social media

TikTok

digital native

The tragic turn of events last week in Ukraine have shaken Europe and the world. People are frightened, politicians are tense, markets are volatile , and no one knows what will come next. However, as news...

min read

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Cultural trends of 2022
A year of inflection points

Hanna Kahlert

February 2022

Digital-first life is now a bygone fact, from remote working to streaming as the default mode of entertainment consumption. Social media has evolved from its role as a personalised update feed, to a world...

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Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

metaverse

NFT

web 3.0

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0....

min read

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Why the rise of a (former) political leader in the ranks of Meta spells regulatory compromise ahead

Hanna Kahlert

17 Feb 2022

Facebook

metaverse

Meta

This Wednesday, Nick Clegg – former MP and deputy Prime Minister of the UK – was promoted to President of Global Affairs at Meta, reporting directly to Mark Zuckerberg himself. According to Zuckerberg,...

min read

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The music industry (still) has a culture problem

Hanna Kahlert

10 Feb 2022

Media and Marketing

women in music

be the change

2022 is set to be a year of great change (and consolidation of change) in entertainment and beyond . However, some things, it seems, have stayed the same. Last month, Rolling Stone reported that nine out...

min read

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Climate crisis awareness is entwined with entertainment behaviour

Hanna Kahlert

2 Feb 2022

Media and Marketing

Audience Insight

climate crisis

Despite the barrage of high-profile news items featuring so far in 2022, the climate crisis remains the high-stakes backdrop to our global future. MIDiA Research recently fielded a survey asking about...

min read

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Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

January 2022

Free Report

social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

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