Hanna Kahlert

Lean-in is the future because it is the past

Cover image for Lean-in is the future because it is the past
Blog post by Hanna Kahlert
The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future…
Read more …

Not all short-form video is created equal

Cover image for Not all short-form video is created equal
Blog post by Hanna Kahlert
Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music…
Read more …

Is 2021 the start of the great content reset?

Cover image for Is 2021 the start of the great content reset?
Blog post by Hanna Kahlert
The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,…
Read more …