Product Strategy | MIDiA Research

Music market shares: independent labels and artists are even bigger than you thought

Mark Mulligan

3 Dec 2021

It has been a long time since the music industry has been in such good shape. So long, in fact, that there are not too many executives left who worked through the pre-crash days. 2021 was the year in which...

min read

MIDiA Consulting looks forward to 2022

Keith Jopling

2 Dec 2021

Streaming

Strategy

Marketing

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging...

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Believe is building growth stories for local independent labels in India

Srishti Das

2 Dec 2021

Believe Digital

Regional Music

emerging markets

Believe Music, launched in France in 2005 with an aim to empower and support independent artists and labels. Since launching in India in 2013, the company has worked hard to bring their values to the Indian...

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Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

catalogue

music publishing

Music

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly...

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Consolidation and retention
How D2C is now driving video M&A strategy

Cover image for Consolidation and retention

Tim Mulligan

November 2021

Apple

Video

Amazon

The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

Until video streaming cracks discovery, the challenges of retention will remain

Tim Mulligan

30 Nov 2021

search

discovery

reaggregation

Back in February 2016, MIDiA Research published a report entitled P2P In The Age Of SVOD . In it, MIDiA identified a key challenge that was hindering the mainstream adoption of subscription video on demand...

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Labels could have helped Epic reimagine music – now Harmonix will do it instead

Karol Severin

25 Nov 2021

music industry

games industry

Epic Games

Epic Games announced it is acquiring Harmonix, the maker of Rock Band. While this makes sense for the Fortnite maker and its entertainment metaverse, it has the risk of diluting the potential music expertise...

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Why Netflix has decided to play the ratings game

Tim Mulligan

23 Nov 2021

Netflix

Netflix Q3

Squid Game

As part of its third quarter financials release, Netflix revealed that it will switch to reporting on hours viewed for its shows and movies, rather than the number of households or accounts that choose...

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Why Amazon is now poised to disrupt the Indian sports broadcast landscape

Srishti Das

22 Nov 2021

Indian Premier League

cricket

broadcast rights

The 2023-2028 Indian Premier League (IPL) broadcast rights auction in December has created intense activity in the Indian video streaming space, as incumbent holder Star India (now a Disney subsidiary)...

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Quick take: Overwolf hints that UGC is the future of entertainment

Hanna Kahlert

18 Nov 2021

Media and Marketing

gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

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Peacock arrives to disrupt the European streaming market

Tim Mulligan

16 Nov 2021

Peacock

Comcast

Sky

Today, November 16th, Peacock finally arrives in Europe with its soft launch in the UK and Ireland via Comcast’s European subsidiary, Sky. At no additional cost, Peacock will be made available to Sky...

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Growth from Transparency
Reframing the value of music through creator rights

Cover image for Growth from Transparency

Mark Mulligan, Keith Jopling, Srishti Das and Kriss Thakrar

November 2021

Free Report

Streaming

Music

Business Strategy

The music industry has been through an unprecedented period of change over the past five years.Innovations in live streaming, games, user-generated content (UGC), digital art, and trading of rights represent...

Entertainment has an important role to play in the climate crisis

Hanna Kahlert

12 Nov 2021

climate crisis

Climate Change

COP26

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which,...

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ViacomCBS points the way to D2C sustainability

Tim Mulligan

10 Nov 2021

ViacomCBS

d2c

Video

The streaming video revolution over the previous two years is busy transforming from growth at any cost, towards establishing a viable path to exist beyond the current surge of investment. The ultimate...

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Quick take: Another blow for Epic Games as Fortnite shuts down in China

Karol Severin

4 Nov 2021

Fortnite

Epic Games

regulation

It has not been the best year for Fortnite. Following the fiasco with its Apple lawsuit, as well as year on year consumer penetration having declined , the Fortnite maker announced that it is shutting...

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Why Netflix is making its play to become a (meta) entertainment service

Tim Mulligan

3 Nov 2021

Online video

Video

Business Strategy

A deliberate strategic change in the core business utility of any company is difficult. For a business such as Netflix, which is synonymous with streaming video subscriptions, diversifying into games is...

min read

Facebook is about to disrupt itself out of existence…again

Mark Mulligan

29 Oct 2021

FaZe goes public – what to watch out for

Karol Severin

28 Oct 2021

FaZe

esports

culture

FaZe is going public via a SPAC merger. It is positioning itself as the company who can help brands reach Gen Z. Can it succeed? Every generation or so, there is a company that builds its narrative to...

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Independent label market shares
Up on all counts

Cover image for Independent label market shares

Mark Mulligan

October 2021

Spotify

record labels

independent labels

This report presents record label market share that is measured not just by label reported revenues, but also by separating the revenues of independent labels that are distributed by major label groups,...

Beyond broadcast
How digital natives will reboot sports content monetisation

Srishti Das

October 2021

Video

YouTube

Amazon

Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...