Product Strategy | MIDiA Research

Is it too soon to be talking about podcast superfans?

28 Mar 2025

Key insights from this blog: Podcasting faces challenges on its way to becoming a mainstream format on the level of radio, music, and TV While the medium excels at creating a sense of community and personal...

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85% of Rocket League players do NOT count electronic music as a favourite music genre – own goal or opportunity?

Rhys Elliott

28 Mar 2025

Business Strategy

Music

Fandom

Anybody who has played Psyonix’s Rocket League knows that the game is almost synonymous with electronic music. Undoubtedly, Rocket League ’s clubby tunes helped it to carve out a unique identity in...

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Music subscriber market shares 2024: Slowdown? What slowdown?

Mark Mulligan

27 Mar 2025

Business Strategy

Spotify

YouTube

Record label streaming revenue growth slowed to 6% in 2024 but there was no such slowdown in subscriber growth. In our just published ‘ Music subscriber market shares Q4 2024 ’ report, we reveal that...

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Music subscriber market shares Q4 2024
Full stream ahead

Cover image for Music subscriber market shares Q4 2024

Mark Mulligan

March 2025

music subscriber market shares

Business Strategy

Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly...

The BBC, Channel 4, and the risk of giving too much to YouTube

Ben Woods

26 Mar 2025

Business Strategy

YouTube

Netflix

Key insights from this blog: As YouTube has skyrocketed in popularity, it has become an unexpected challenge for the UK's public service broadcasters These broadcasters are also facing challenges from...

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The music industry’s weakest link: Getting from A to B

Tatiana Cirisano

20 Mar 2025

Business Strategy

Fandom

Artists

Key insights from this blog: The music industry is missing a key step when it comes to supporting and growing artists As the landscape of the industry has changed, most notably a loss of a mainstream monoculture,...

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A model for a new music streaming industry

Mark Mulligan

18 Mar 2025

Business Strategy

Spotify

YouTube

The music industry is approaching a pivot point. On the one hand, things look positive: we have UMG’s Streaming 2.0 , artist centric licensing, the impending launch of supremium and expanded rights revenue...

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Audio creators are the creator economy's unsung heroes

Rutger Rosenborg

14 Mar 2025

Business Strategy

Audio

Podcasts

Key insights from this blog: MIDiA's latest audio report, ' The audio creator opportunity ' , argues that brands and platforms can no longer afford to neglect audio creators Audio creators are a fast-growing...

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The audio creator opportunity
Audio creator behaviours and monetisation potential

Cover image for The audio creator opportunity

Rutger Rosenborg

March 2025

Creators

Subscriptions

Spotify

Historically, YouTubers and TikTok influencers have received the lion’s share of mainstream attention as a creator class – but audio creators are increasingly active on the same digital platforms and...

Recorded music market 2024: $36.2 billion, up 6.5%

Mark Mulligan

13 Mar 2025

Music

Recorded music

Business Strategy

MIDiA has just released its annual recorded music market shares report. Clients can access the full report and the accompanying massive (!) data set here . For the rest of you, here are some highlights...

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Recorded music market shares 2024
Widening gaps

Cover image for Recorded music market shares 2024

Mark Mulligan and Tatiana Cirisano

March 2025

Music revenue

Streaming

Spotify

After a buoyant 2023, recorded music revenue growth slowed again in 2024, the fourth year of alternating growth rates. It was a year of varied fortunes across both formats and labels, but perhaps most...

Why social is a double-edged sword for streaming TV

Ben Woods

7 Mar 2025

Business Strategy

Video

SVOD

TV shows, movies, and social creator content are lane hopping in search of engagement. It is common practice now for SVOD services to distribute one or several episodes for free on YouTube and TikTok in...

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Scenes are the new markets
Why and how entertainment should go niche

Cover image for Scenes are the new markets

Tatiana Cirisano

March 2025

Marketing

monetisation

Entertainment

In 2022, MIDiA introduced scenes as a new lens for marketing music. This report expands on the concept, reintroducing scenes – groups of people whose shared interests, aesthetics, values, behaviours,...

Streaming TV’s fight on social’s stage
Tactics for a short-form video future

Cover image for Streaming TV’s fight on social’s stage

Ben Woods

February 2025

Streaming

live

YouTube

Streaming TV and social platforms have long competed for audience attention but from separate lanes. Now, these roads are merging in the social platforms’ favour as the likes of YouTube and TikTok evolve...

The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Rhys Elliott

20 Feb 2025

YouTube

Netflix

TikTok

The attention economy is oversaturated. Games are not just competingwith other games but with TikTok, YouTube, Netflix, and well ... life. But the games industry – especially premium games on console...

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What the Reuters AI copyright decision means for the music industry

Tatiana Cirisano

20 Feb 2025

Business Strategy

Streaming

Music

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence,...

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How streaming platforms are adapting in the race for affordable content

Rutger Rosenborg

19 Feb 2025

Business Strategy

Spotify

YouTube

Music is expensive – not for consumers, but for companies who have to license music copyrights from rightsholders. It is a large reason Spotify did not have a full year of profitability until 2024 ....

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Social 2025
Navigating platforms for fan power

Hanna Kahlert

February 2025

Creators

Spotify

Social

The biggest apps are in the process of disruption. TikTok’s uncertain future and Meta’s apps relaxing content restrictions and fact checking will constitute greater challenges for creators, advertisers,...

How PlayStation broke its hardware and active user records in Q4

Rhys Elliott

13 Feb 2025

Business Strategy

Netflix

TikTok

Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation...

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Why Spotify only hit profitability now (but will do so again)

Mark Mulligan

13 Feb 2025

Business Strategy

Spotify

Streaming

Spotify finally registered its first profitable year in 2024. It has hit net profit in individual quarters before – most recently in Q3 2023 – but this is the first year it was profitable throughout...

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