Product Strategy | MIDiA Research

Help shape the future of streaming services — calling all artists, podcasters, and executives

1 Sep 2022

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

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Attention inflation
How multitasking is reshaping the attention economy

Karol Severin and Perry Gresham

August 2022

Apple

Spotify

YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate;...

Games genre fan overlaps across entertainment

Karol Severin and Kazia Rothwell

August 2022

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

The trials and tribulations of virtual reality

Perry Gresham

26 Aug 2022

VR

virtual reality

Playstation VR

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

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Hate-watching: The rise of contextual consumption

Hanna Kahlert

24 Aug 2022

binge viewing

hate watching

Netflix

In the over-saturated entertainment ecosystem , attention is the name of the game. All propositions are competing for the most focused attention, striving for more dynamic engagement , and trying to find...

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Netflix versus AMC – a tale of two fandoms

Tim Mulligan

11 Aug 2022

Bridgerton

lean through

lean in

The last two weeks have witnessed two contrasting approaches toward the increasingly fragmented world of show fandom. First of all, it was revealed that Netflix has taken legal action against Abigail Barlow...

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If the future of entertainment is niche, how does the Meta approach fit in?

Hanna Kahlert

3 Aug 2022

Instagram

Kim Kardashian

Reels

The last week has undoubtedly been a hectic one for the developers of Instagram, which recently began trialling a TikTok-esque, video-first focus on its app to some users. The update was not well received,...

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The rise of the lean-through superfan
Post-Covid trends of UGC creation and entertainment

Cover image for The rise of the lean-through superfan

Hanna Kahlert

July 2022

Twitch

Instagram

TikTok

The Covid-driven entertainment boom is over, with ‘in real life’ activities taking back ground from the 12% of additional time freed by lockdown measures. The attention crunch is compounded by a cost-of-living...

Profiling smart-TV owning gamers

Karol Severin and Kazia Rothwell

July 2022

Games

Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

Why film has the creative full stop advantage

Tim Mulligan

27 Jul 2022

Film

Movies

Hollywood

As the summer holidays begin, and Netflix starts feverishly planning for its strategic pivot into advertising, the impact of the unfolding attention recession will start being felt in video streaming....

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Attention recession impacts on D2C growth

Richard Broadhurst

July 2022

Subscriptions

Streaming

Spotify

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention...

Spotify is courting gen Z, but is it enough?

Tatiana Cirisano

13 Jul 2022

Music Streaming

Spotify

Fandom

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

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Why Top Gun: Maverick defines peak film in the streaming era

Tim Mulligan

12 Jul 2022

Paramount

Top Gun

The film industry could be forgiven for thinking that the COVID induced disruption of the previous two years could be written off as an aberration in the long-term dominance of the live theatrical view...

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The average gamer plays more than one hour per day, as time spent takes centre stage

Karol Severin

8 Jul 2022

games consumption

time spent

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game...

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Games consumption Q1 2022
Time spent takes centre stage

Cover image for Games consumption Q1 2022

Karol Severin

June 2022

Games

games consumption

attention economy

Time spent on games is growing in importance as a key performance indicator for the games industry.Whether it is games subscription services deciding which titles and publishers to prioritise in terms...

The Kate Bush resurgence shows that music consumption has no time stamp

Keith Jopling

13 Jun 2022

Strategy

Spotify

Streaming

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...

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O’Brien purchase targets millennials, but what about the rest?

Annie Langston

9 Jun 2022

SiriusXM

Radio

gen z

The audio battle started with major network acquisitions, such as Amazon’s purchase of Wondery and Spotify’s acquisitions of Gimlet , The Ringer and Paracast . Now, SiriusXM is stepping into the ring...

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The Morbius flop demonstrates the importance of measuring sentiment, not just engagement

Hanna Kahlert

8 Jun 2022

morbius

Sony

its morbin time

The Marvel films franchise has been one of the most reliable box office attractions of the last decade. Thus, when the latest instalment, Morbius , was due to be released, expectations were high: the film...

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Profiling single-player versus multiplayer gamers
A generational changing of the guard

Cover image for Profiling single-player versus multiplayer gamers

Karol Severin

May 2022

xbox

Facebook

twitter

Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly...

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Karol Severin

26 May 2022

multiplayer

single player

gamer behavior

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...

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