Product Strategy | MIDiA Research

Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Annie Langston

14 Dec 2022

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

min read

Esports bundle
Available for a limited time

Karol Severin and Sam Griffin

December 2022

Games

esports

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Welcome to the Metaverse, where audience fragmentation reigns

Ben Woods

8 Dec 2022

metaverse

SVOD Services

social video

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s...

min read

Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

Hanna Kahlert

8 Dec 2022

piracy

P2P download

Streaming

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn...

min read

The global podcast opportunity
Unlocking format growth

Cover image for The global podcast opportunity

Annie Langston

November 2022

sweden

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Closing the background gap
Focused versus background audio listening

Cover image for Closing the background gap

Kriss Thakrar, Tatiana Cirisano and Annie Langston

November 2022

Spotify

Radio

YouTube

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

Join our MIDiA Community - Your opinion can shape the future of your industry

Srishti Das

21 Nov 2022

MIDiA Community

Music

Audio

Over the years, the most influential people in the music, video, games, and podcast industries have used the data and insights that we gather through our surveys. We are now ready to take the next step...

min read

Why the MLS and Apple are rebooting subscription sports for the streaming TV era

Tim Mulligan

17 Nov 2022

MLS Season Pass

MLS

Apple

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports...

min read

Artists – take our survey and get a free MIDiA report

Mark Mulligan

15 Nov 2022

artists

independent artists

Artist survey

With 2022 coming to a close, and Spotify’s Wrapped just around the corner, artists are beginning to look back across the year at how they performed and what they have achieved, and whether it lines up...

min read

Is Mastodon the beginning of the social platform revolution?

Hanna Kahlert

9 Nov 2022

social media

social platform

mastodon

Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category...

min read

Artists and managers: Help shape the future of artist services

Kriss Thakrar

7 Nov 2022

independent artists

artists direct

Music

It has arguably never been harder for artists to break through on social media, streaming, and in the real world. We repeatedly hear how artists and their teams are overextended, burned out and overwhelmed...

min read

How DAZN is set to reboot global sports fandom

Tim Mulligan

27 Oct 2022

DAZN

UWCL

EA Sports

Hidden in the stream of high-profile broadcast rights announcements from DAZN this month was an announcement that EA sports will be DAZN’s now global sponsor of its UEFA Women’s Champion’s League...

min read

Podcast creators: Your chance to help shape the future of streaming services

Annie Langston

26 Oct 2022

survey

Podcasts

Streaming

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention...

min read

House of spoilers: Leaks are bad for services, but good for fans

Hanna Kahlert

26 Oct 2022

spoiler

latency video

tv shows

The finale of House of the Dragon aired this Sunday (or Monday, for countries to the east of the US), culminating a wildly successful first season of HBO’s first Game of Thrones spinoff. To be specific;...

min read

A resurgent Netflix has reassured Wall Street despite the warning signs appearing in emerging markets

Tim Mulligan

19 Oct 2022

Netflix

Netflix Q3 2022

emerging markets

Netflix Q3 2022 results were well received by the financial markets, with NFLX shares up 14.4% in after-hours trading. This follows a challenging year for the world’s largest subscription video on demand...

min read

Why Sky remains focused on Formula 1 as streaming TV remakes sports fandom

Tim Mulligan

4 Oct 2022

Formula One

F1

Sky

Last Friday, Comcast-owned Sky announced that it had renewed its exclusive UK and Ireland coverage of Formula 1 (F1) until the end of 2029. Included in this deal are additional rights for Sky Italia and...

min read

Content is king, distribution is queen but retention is revolutionary

Tim Mulligan and Hanna Kahlert

September 2022

Free Report

Video

Music

Games

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Social media platforms are now content platforms (and not all of them are competing the same way)

Hanna Kahlert

14 Sep 2022

social media

ugc

content

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of...

min read

Amazon demonstrates the viewing power of proven content IP

Tim Mulligan

7 Sep 2022

Strategy

Lord of the Rings: The Rings of Power

Lord of the Rings

On Saturday, Amazon released the first day viewing figures for The Lord of the Rings: The Rings of Power its billion dollar fantasy original streaming series adapted from the Lord of the Rings universe...

min read

Welcome to the era of attention inflation

Perry Gresham

2 Sep 2022

attention inflation

attention recession

Peak Attention

The covid pandemic and associated lockdown dynamic allowed entertainment consumption to reach new heights amongst a temporary surplus of free time. However, after restrictions eased, consumers found the...

min read

Audience Insight