MIDiA Reports

Live streamed concert demand
Ready for prime time

Cover image for Live streamed concert demand

Report by Mark Mulligan, Karol Severin and Kriss Thakrar

21 May 2021

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too…

Podcast audiences
Competing for attention

Report by Mark Mulligan

20 May 2021

£3,000.00

Podcasts

podcast strategy

Product Strategy

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come…

In-game spending
Cross-entertainment product strategy

Report by Karol Severin

30 Apr 2021

£3,000.00

games product strategy

in-game spending

games forecast

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future…

The rise of the silver streamer
55+ demographic reshapes video streaming

Cover image for The rise of the silver streamer

Report by Tim Mulligan

30 Apr 2021

£3,000.00

silver streamer reaggregation

video ecosystems

d2c

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand…

Sports Fans Consumer Snapshot Q1 2021

Report by Tim Mulligan

28 Apr 2021

Introduction This slide deck presents sports fans consumer snapshot covering video services, live-TV sports viewing, sports highlights viewing, free live digital sports viewing, device viewing, sports…

Creator culture
The song becomes the feed

Report by Mark Mulligan and Kriss Thakrar

26 Apr 2021

£3,000.00

creators

Music creators

creator tools

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the…

Monetising Fandom
Unlocking growth beyond games

Report by Karol Severin

23 Apr 2021

Free Report

Games

audience insight

business strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Future-proofing growth and curtailing subscriber churn post pandemic

Report by Tim Mulligan

22 Apr 2021

Free Report

Future-proofing growth and curtailing subscriber churn post pandemic webinar slides.

Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Report by Hanna Kahlert

19 Apr 2021

£3,000.00

4Chan

AOL

Clubhouse

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,…

Rebalancing the Song Economy

Report by Mark Mulligan and Keith Jopling

16 Apr 2021

Free Report

Music

Introduction – Rebalancing the song economy After half a decade of streaming-driven growth the global music business hit a speed bump in the shape of the COVID-19 pandemic. Live music stopped in an instant,…

Music & Gaming
A new way to play

Report by Mark Mulligan, Karol Severin and Keith Jopling

13 Apr 2021

Free Report

Music

Games

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom,…

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

Cover image for Getting serious about esports

Report by Alistair Taylor

31 Mar 2021

£3,000.00

esports

Esports Sports

streaming sports

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early…

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video consumer snapshot Q4 2020

Report by Tim Mulligan

30 Mar 2021

£3,000.00

Video

audience insight

Mobile content

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s…

BE THE CHANGE - Women Making Music

Report by Hanna Kahlert and Srishti Das

25 Mar 2021

Free Report

Music

Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401 women creators around the world, 81% think that it is harder for female…

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Cover image for Digital consumption habits

Report by Hanna Kahlert

24 Mar 2021

£3,000.00

Amazon

amazon prime video

AppleTV+

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,…

Entertainment fandom
Monetise fandom, not attention

Report by Mark Mulligan

12 Mar 2021

£3,000.00

fandom

entertainment fans

entertainment fandom

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres…

Recorded music market 2020
Pandemic-era growth

Cover image for Recorded music market 2020

Report by Mark Mulligan

11 Mar 2021

£7,000.00

recorded music 2020

music revenue 2020

2020 music market

The global pandemic turned the music industry upside down. While live was decimated throughout 2020, after an initial downturn, the recorded music market returned to growth and finished the year with…

Spotify Q4 2020 earnings
ARPU pays the price for growth

Cover image for Spotify Q4 2020 earnings

Report by Mark Mulligan

28 Feb 2021

£3,000.00

Spotify

Spotify Q4

Spotify FY20

In 2020 Spotify accelerated the growth of its total user base, with emerging markets playing a key role. However, revenue increases became decoupled from user growth across all categories, resulting in…

Q4 2020 US D2C deep dive
An attention recession looms

Cover image for Q4 2020 US D2C deep dive

Report by Tim Mulligan

28 Feb 2021

£3,000.00

q4 2020

US D2C

Deep Dive

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix,…

Music marketing
Catalogue and song management

Report by Keith Jopling

26 Feb 2021

£3,000.00

music marketing

insight

independent artists

The catalogue race is on Music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up. However, while that race is a sprint,…