Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Recovery Economics
Post-Lockdown Sports

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Alistair Taylor

August 2020

Disney

Comcast

Sky

As live sports resume following the coronavirus crisis lockdowns, the long-term impact of sports’ mass hiatus will be substantial. An activity gap created a void state for consumers, freeing up previously...

The Esports Viewer Dossier
Q2 2020

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Karol Severin

August 2020

Games

esports

Audience Insight

The Esports Viewer DossierQ2 2020 covers: Demographics and penetration Genre and sports preferences Time and money spent Service usage Entertainment behaviours...

Music Discovery
Streaming’s Growing Role

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Mark Mulligan

August 2020

Streaming

Streaming Music

Spotify

Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger music fans. These shifts...

Music Marketing
The Velocity Game

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Mark Mulligan

August 2020

Spotify

Spotify

YouTube

Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards ever-larger numbers of new...

Q2 2020 UK Video Consumer Deep Dive

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Tim Mulligan

August 2020

Apple

Video

YouTube

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration – three...

Spotify Q2 2020 Earnings
In the Shadow of COVID

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Mark Mulligan

August 2020

Subscriptions

Streaming

Streaming Music

Spotify’s share price grew strongly in June 2020, with the markets responding positively to its podcast investments. However, while that increase was sustained throughout July, by mid-August the share...

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

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Karol Severin

August 2020

Consumer Behaviour

Spotify

Spotify

As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires close-to-mainstream...

Attention Economy
Media Consumption Q2 2020

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Mark Mulligan

July 2020

Streaming

Music Subscriptions

US

This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both the...

MIDiA Research 2020-2027 Global Music Forecasts
Volume Trumps Value as Emerging Markets Dominate Growth

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Mark Mulligan

July 2020

music revenue

Spotify

YouTube

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated....

D2C Big Bang Impact, H1 2020
English-speaking Markets

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Tim Mulligan

July 2020

Apple

Amazon

Apple TV

With HBO Max and Peacock just coming into market, the key challengers for Netflix and Amazon Prime Video’s current SVOD dominance are Disney+ and Apple TV+, which both launched midway through Q4 2019....

Sports Consumption
Measuring COVID-19’s Impact

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Alistair Taylor

July 2020

Apple

Video

discovery

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting...

Recovery Economics
Post-Lockdown TV

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Tim Mulligan

July 2020

Apple

Video

Amazon

As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing. The increased...

Recession Impact
Music Industry 2020 Growth Scenarios

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Mark Mulligan

June 2020

live music

music publishing

record labels

As part of MIDiA’s research stream focused on how COVID-19 is impacting the entertainment industries, this report explores how the combination of lockdown measures and the coming recession will impact...

Recovery Economics
Outlook for Music, Games, Video & Sports

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Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

June 2020

Video

recorded music

Music Streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...

Q2 2020 TV Show Demand
Latin America

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Tim Mulligan

June 2020

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across seven Latin America countries for June 11, 2020. Wikipedia page views...

Q2 2020 TV Show Demand
Asia-Pacific

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Tim Mulligan

June 2020

asia pacific

video streaming

TV show

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 15 Asia-Pacific countries for June 11, 2020. Wikipedia page views...

Q2 2020 TV Show Demand
Middle East and North Africa (MENA)

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Tim Mulligan

June 2020

TV show

midia index

wikipedia

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across five MENA countries for June 11, 2020. Wikipedia page views are strong...

Q2 2020 TV Show Demand
Europe

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Tim Mulligan

June 2020

Video

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 16 European countries for June 11, 2020. Wikipedia page views are...

Recovery Economics
Bounce Forward not Back - Slides

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Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

June 2020

Video

Music

Games

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new...

Recovery Economics
Games Sees Temporary Bounce but Should Prepare For Decline

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Karol Severin

June 2020

Amazon

Netflix

Games

The effects of the coronavirus-induced crisis unfolded in multiple stages, each with its own characteristics. During the early outbreak and strict lockdowns, games engagement benefited greatly. The cessation...

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