Video Reports from MIDiA Research

The coming sports monetisation revolution

Report by Tim Mulligan

5 Dec 2023

Despite recent sports rights hikes (driven by tech major interventions, such as Amazon’s NFL Thursday Night Football 2021 rights agreement), sports as a broadcast asset is under increased scrutiny....

Immersive video fandom
The rise of the centralised interactive fan world

Report by Ben Woods

23 Nov 2023

£3,000.00 excl. VAT

Product Strategy

Video IP holders could extract more value from superfans by deploying monetisation strategies used by social video platforms and virtual gaming universes. The music industry has already shown how, through...

Youth versus age
A streaming video sanity check

Report by Tim Mulligan

6 Oct 2023

£3,000.00 excl. VAT

The video industry is fixated on the disengagement of youth audiences from traditional TV and the risks of this continuing unabated into the streaming TV era. However, this fear is based on flawed assumptions...

Generative AI
The double-edged sword for social video platforms and content creators

Report by Ben Woods

6 Oct 2023

£3,000.00 excl. VAT

A significant audience now exists on social video platforms for generative-AI content. However, the speed and scale at which generative AI could produce creator content could destabilise the creator economy....

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

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Report by Tim Mulligan

5 Jul 2023

£3,000.00 excl. VAT

Netflix

Amazon Prime

house of cards

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments...

Live sport 2.0
Capturing younger audiences with the creator economy

Report by Ben Woods

1 Jun 2023

£3,000.00 excl. VAT

YouTube

Apple TV

Twitch

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations...

Burnishing the back catalogue
Retention in an inflationary era

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Report by Ben Woods

2 May 2023

£3,000.00 excl. VAT

Spotify

Video

Netflix

With inflation squeezing commissioning budgets, streaming-TV services are battling to demonstrate value to consumers who risk churning under pressure from the cost-of-living crisis. The big spend on new...

Pre-empting video piracy in the streaming TV era

Report by Tim Mulligan

2 May 2023

£3,000.00 excl. VAT

Video

Netflix

Video piracy had been downgraded as a significant disruptive risk in the era of subscription video on demand (SVOD) and free ad-supported streaming TV (FAST). While peer-to-peer (P2P) file-sharing piracy...

The great monetisation reset
New ways to monetise streaming video audiences

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Report by Tim Mulligan and Ben Woods

12 Apr 2023

Free Report

Video

Product Strategy

This keynote took place at the beginning of the MIDiA webinar:The great monetisation reset |New ways to monetise streaming video audiences. The full presentation, panel, and Q&A session, can be found...

Bridging the creator gap
Monetising social video’s micro-communities

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Report by Sam Griffin and Ben Woods

3 Apr 2023

£3,000.00 excl. VAT

Subscriptions

YouTube

Twitch

The pandemic-induced boom in content creation has saturated social video platforms at a time when creators are battling a downturn in digital advertising revenues. These dual pressures of less exposure...

Ad-supported video consumer snapshot Q4 2022
US, UK, Australia, Canada, Germany, France, Sweden, South Korea, and Brazil

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Report by Tim Mulligan

1 Apr 2023

£3,000.00 excl. VAT

Video

Audience Insight

This report presents a snapshot of ad-supported video users, including age breakdowns, time spent on video (subscription video on demand (SVOD), ad-supported video on demand (AVOD), and pay-per-view),...

Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

£3,000.00 excl. VAT

Apple

Apple TV

Netflix

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

TV monetisation
The third way

Report by Tim Mulligan

28 Feb 2023

£3,000.00 excl. VAT

Comcast

NBCUniversal

Business Strategy

The slowing of subscription growth in developed markets means that streaming services have to look both towards post-subscription and post-advertising models. A focus on retention will maintain downward...

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

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Report by Tim Mulligan

1 Feb 2023

£3,000.00 excl. VAT

Video

Online video

Audience Insight

Introduction This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer...

Watch parties
Rebooting the watercooler moment

Report by Ben Woods

1 Feb 2023

£3,000.00 excl. VAT

Video

YouTube

Amazon

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content...

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

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Report by Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

£7,500.00 excl. VAT

Online video

SVOD

Marketing Strategy

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

Stream, interact, repeat
Why SVOD needs a social engagement revolution

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Report by Ben Woods

4 Jan 2023

£3,000.00 excl. VAT

Video

YouTube

Netflix

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also...

The great movie reset
How films can drive higher income spending in video

Report by Tim Mulligan

22 Dec 2022

£3,000.00 excl. VAT

Apple

Video

Amazon

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office...

Video reports bundle
Available for a limited time

Report by Tim Mulligan and Ben Woods

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Unlocking the saturation conundrum
Key video trends going into 2023

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Report by Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods

14 Nov 2022

Free Report

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace...

Reports: Video