The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Report by Tim Mulligan

30 Jun 2022

£3,000.00 excl. VAT

Video

streaming retention

video monetisation

20,000 foot view:  With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for...

Read more …

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

20,000 foot view:  Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing...

Read more …

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Read more …

Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

20,000 foot view:  Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old)...

Read more …

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Report by Tim Mulligan

26 Apr 2022

£3,000.00 excl. VAT

NFTs

Video

business strategy

20,000 foot view: Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this,...

Read more …

AVOD
A market primed for success

Report by Tim Mulligan

24 Mar 2022

£3,000.00 excl. VAT

Video

business strategy

The 20,000 foot view The leading ad-supported video on demand (AVOD) services in the US have doubled their weekly active users (WAUs) in the past 24 months. While still niche, AVOD is now moving ever closer...

Read more …

TV internationalisation 2.0
Video is disrupting commissioning and turbo-charging international hits

Report by Tim Mulligan

11 Feb 2022

£3,000.00 excl. VAT

Squid Game

globalisation 2.0

TV hits

  Streaming has empowered niche appeal shows to find global audiences on a scale comparable with analogue-era prime time domestic audiences. Niche is the new mainstream. For the first time a global hit...

Read more …

Video discovery
The new streaming battleground

Report by Tim Mulligan

25 Jan 2022

£3,000.00 excl. VAT

Q3 2021

discovery

streaming video discovery

Now that video streaming consumer activity is mainstream (Netflix WAU is currently at 59%), the challenge is for video to maintain its dominance over competing media formats. At the heart of all this...

Read more …

Video Consumer Snapshot Q3 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

22 Dec 2021

£3,000.00 excl. VAT

Online video

subscription video on demand

SVOD

Introduction: This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled...

Read more …

Consolidation and retention
How D2C is now driving video M&A strategy

Report by Tim Mulligan

30 Nov 2021

Free Report

Online video

subscription video on demand

streaming video

  The D2C big bang moment of 2019/2020 opened up a new offensive front for media majors as they competed with the communications and tech majors for streaming audience market share, which was previously...

Read more …

Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Report by Srishti Das

30 Nov 2021

£3,000.00 excl. VAT

live sports

sports rights

tv sports viewing

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....

Read more …

Beyond broadcast
How digital natives will reboot sports content monetisation

Report by Srishti Das

28 Oct 2021

£3,000.00 excl. VAT

live sports

sports fans

Premier Sports

  Global broadcast deals are being renegotiated in the context of expiring rights, evolving digitally native, younger audience engagement and increased competition for attention. With only 6% of 16-19-year-olds...

Read more …

Video Consumer Snapshot Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

28 Oct 2021

£3,000.00 excl. VAT

streaming

subscription video on demand

streaming video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data in this deck is pulled...

Read more …

Smart home
Smart devices are winning the battle for the future of TV

Report by Tim Mulligan

30 Sep 2021

£3,000.00 excl. VAT

q2 2021

VOD

smart home

  The unbundling of TV consumption is catalysing the smart home, with media streamers and smart TVs driving adoption and engagement. The smart home entertainment ecosystem will expand due to smart devices...

Read more …

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

27 Aug 2021

£3,000.00 excl. VAT

Online video

YouTube

netflix

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The...

Read more …

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

24 Aug 2021

£3,000.00 excl. VAT

live sports

sports fans

streaming

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy...

Read more …

Unlocking mainstream AVOD
The silver streamer catalyst

Report by Tim Mulligan

31 Jul 2021

£3,000.00 excl. VAT

AVOD

Silver Streamer

demographics

  Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV...

Read more …

How does AVOD unlock the mainstream consumer

Report by Tim Mulligan

12 Jul 2021

Free Report

Video

How does AVOD unlock the mainstream consumer webinar presentation. 

Read more …

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Report by Tim Mulligan

28 Jun 2021

£5,000.00 excl. VAT

Video

forecast

2021

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel...

Read more …

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Report by Tim Mulligan

31 May 2021

£3,000.00 excl. VAT

Video

consumption

trends

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s...

Read more …