Video Reports from MIDiA Research

Rebooting video fandom
Games as a video streaming genre

Report by Tim Mulligan, Karol Severin, Perry Gresham, Sam Griffin and Ben Woods

20 Mar 2023

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD)...

TV monetisation
The third way

Report by Tim Mulligan

28 Feb 2023

£3,000.00 excl. VAT

Video

business strategy

The slowing of subscription growth in developed markets means that streaming services have to look both towards post-subscription and post-advertising models. A focus on retention will maintain downward...

Video consumer monetisation snapshot Q3 2022
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, and Brazil

Cover image for Video consumer monetisation snapshot Q3 2022

Report by Tim Mulligan

1 Feb 2023

£3,000.00 excl. VAT

Video

audience insight

Online video

Introduction This slide deck presents consumer demand for video subscription services, transactional video consumption, and advertising responsiveness. The data is pulled from MIDiA’s Q3 2022 consumer...

Watch parties
Rebooting the watercooler moment

Report by Ben Woods

1 Feb 2023

£3,000.00 excl. VAT

Video

Group watching television with family and friends is being consigned to a bygone era. Algorithms are forcing entertainment consumers into silos through an endless stream of personally recommended content...

MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030

Report by Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods

15 Jan 2023

£7,500.00 excl. VAT

Online video

video model

subscription model

This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise...

Stream, interact, repeat
Why SVOD needs a social engagement revolution

Cover image for Stream, interact, repeat

Report by Ben Woods

4 Jan 2023

£3,000.00 excl. VAT

Video

Product Strategy

Audience engagement with subscription video on demand (SVOD) services is sliding, with multi-tasking on social media often relegating shows to background viewing. Social media is the threat, but also...

The great movie reset
How films can drive higher income spending in video

Report by Tim Mulligan

22 Dec 2022

£3,000.00 excl. VAT

Film

Movies

movie-going

The role of film in popular culture and the evolution of video streaming has reached an inflection point. After the near death of the box office in 2020, and the subsequent shattering of the box office...

Video reports bundle
Available for a limited time

Report by Tim Mulligan and Ben Woods

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent video reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

Unlocking the saturation conundrum
Key video trends going into 2023

Cover image for Unlocking the saturation conundrum

Report by Tim Mulligan, Hanna Kahlert, Sam Griffin and Ben Woods

14 Nov 2022

Free Report

A key challenge confronting the video streaming landscape in the current attention inflation era is maintaining engagement. Up until now, video streaming has been fixated on growth. In a saturated marketplace...

From video hardware to entertainment hardware
The gamer opportunity for smart TVs

Cover image for From video hardware to entertainment hardware

Report by Tim Mulligan

8 Nov 2022

£3,000.00 excl. VAT

Video

smart TV gamers

smart TV gaming streaming retention

Smart-TV-owning gamers skew older and combine increased consumption spend with an increased willingness to pay for content and entertainment more broadly. Smart-TV owners over-index for games consumption...

Friction TV
Addressing the user experience disconnect in streaming TV

Report by Tim Mulligan

20 Oct 2022

£3,000.00 excl. VAT

Hybrid SVOD

SVOD

SVOD Services

Streaming TV is now the default way to consume TV content. However, the streaming TV era is now the friction TV era, due to the fragmented nature of the direct-to-consumer (D2C) siloed, competing brands....

Video consumer snapshot Q2 2022

Report by Tim Mulligan

30 Sep 2022

£3,000.00 excl. VAT

Video

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences The data is pulled from MIDiA’s...

Content is king, distribution is queen but retention is revolutionary

Report by Tim Mulligan and Hanna Kahlert

22 Sep 2022

Free Report

Video

audio

audience insight

Retention is the new cornerstone of subscription in an era of accelerating disruption. On the 22nd of September, 2022, at 4:30 pm BST, MIDiA's lead video analyst, Tim Mulligan, will be joined by Nada Arnot,...

Hybrid shock
How ads will change SVOD

Report by Tim Mulligan

31 Aug 2022

£3,000.00 excl. VAT

Hybrid SVOD

ad-supported video

video streaming subscriptions

The combined effects of market saturation for subscription video on demand (SVOD) alongside a growing cost-of-living crisis are forcing pureplay SVOD services to modify their ad-free propositions. Disney-owned...

Music IP as video content
Why music fandom is strategically important for D2C

Cover image for Music IP as video content

Report by Tim Mulligan

28 Jul 2022

£3,000.00 excl. VAT

music video

music genre

music ip

Music rightsholders are keen to leverage artist IP in an increasingly competitive direct-to-consumer video landscape, where appealing to silver streamers is a strategic play to minimise churn in an era...

Attention recession impacts on D2C growth

Report by Richard Broadhurst

26 Jul 2022

£3,000.00 excl. VAT

Video

streaming

SVOD

Weekly active user (WAU) penetration for the top streaming services is now slowing with quarter-on-quarter growth effectively flat for the leading subscription video on demand (SVOD) services. Peak attention...

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Cover image for The streaming retention revolution

Report by Tim Mulligan

30 Jun 2022

£3,000.00 excl. VAT

Video

streaming retention

video monetisation

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge...

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing features...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old) lies in co-creation,...

Reports: Video