Video Reports from MIDiA Research

Killing Eve – A Case Study in Analysing Show Fandom

Report by Tim Mulligan

28 Sep 2020

The 20,000 Foot View: Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively…

Q2 2020 UK Video Consumer Deep Dive

Report by Tim Mulligan

19 Aug 2020

UK Video

UK SVOD

uk tv

The 20,000 Foot View: UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average…

D2C Big Bang Impact, H1 2020
English-speaking Markets

Cover image for D2C Big Bang Impact, H1 2020

Report by Tim Mulligan

14 Jul 2020

The 20,000 Foot View: With HBO Max and Peacock just coming into market, the key challengers for Netflix and Amazon Prime Video’s current SVOD dominance are Disney+ and Apple TV+, which both launched…

Recovery Economics
Post-Lockdown TV

Report by Tim Mulligan

8 Jul 2020

Post-Lockdown

lockdown

recovery economics

The 20,000 Foot View: As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing.…

Recovery Economics
Outlook for Music, Games, Video & Sports

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

19 Jun 2020

recorded music

music streaming

Covid-19

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of…

Q2 2020 TV Show Demand
Asia-Pacific

Report by Tim Mulligan

18 Jun 2020

midia index

wikipedia

TV show

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 15 Asia-Pacific countries for June 11, 2020. Wikipedia page views…

Q2 2020 TV Show Demand
Latin America

Report by Tim Mulligan

18 Jun 2020

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across seven Latin America countries for June 11, 2020. Wikipedia page…

Q2 2020 TV Show Demand
Europe

Report by Tim Mulligan

16 Jun 2020

Video

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 16 European countries for June 11, 2020. Wikipedia page views are…

Q2 2020 TV Show Demand
Middle East and North Africa (MENA)

Report by Tim Mulligan

16 Jun 2020

wikipedia

TV show

midia index

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across five MENA countries for June 11, 2020. Wikipedia page views are…

Recovery Economics |Bounce Forward not Back
Webinar slides

Cover image for Recovery Economics |Bounce Forward not Back

Report by Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

11 Jun 2020

Free Report

recovery economics

recession impact

Covid-19

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new…

US Video Consumer Deep Dive
Q1 2020

Cover image for US Video Consumer Deep Dive

Report by Tim Mulligan

26 May 2020

The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, SVOD, demographics,…

D2C 2020
Media, Tech and Communications Majors Go Head to Head

Report by Tim Mulligan

30 Apr 2020

Media Majors

tech majors

Communications Majors

The 20,000 Foot View: The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those…

Video Consumer Survey
Country Snapshots

Report by Tim Mulligan

23 Mar 2020

Video consumer snapshot

consumer insight

Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

TV Network Brand Fandom and Awareness

Report by Tim Mulligan

10 Mar 2020

data

report

consumer

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with…

Awareness and Demand Indicators for Disney+ versus Apple TV+

Report by Tim Mulligan

21 Feb 2020

d2c

Apple TV+

Disney+

Awareness and Demand Indicators for Disney+ versus Apple TV+ in Q4 2019 / Q1 2020 On November 1st 2019 Apple TV+ launched, followed by Disney+ on November 12th. Both services represent flagship direct-to-consumer…

US Video Consumer Behaviour Q4 2019
End of the Beginning for the Streaming Transition

Cover image for US Video Consumer Behaviour Q4 2019

Report by Tim Mulligan

30 Jan 2020

DTC

direct-to-consumer

D2C entrants

The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, subscription video…

AVOD Players Case Study
Media Prima Berhad and Cinedigm

Report by Amanda Stears

17 Dec 2019

advertisement video on demand

AVOD landscape

free-to-air

Introduction Ad-supported video on demand (AVOD) services face significant challenges in their efforts to be commercially sustainable, in particular the struggle to attract advertisers away from traditional…

TV Network Rankings
Brand Equity and the Weaponisation of Originals

Report by Amanda Stears

8 Nov 2019

tv viewing

TV streaming

live TV

The 20,000 Foot View: The big streaming networks Netflix and Amazon have become the powerhouses of video brand equity by simultaneously weaponising TV shows as acquisition tools and assimilating the…

Direct to Consumer 1.1
Video’s Big Bang Moment

Report by Tim Mulligan

14 Oct 2019

DTC

direct-to-consumer

streaming

The 20,000 Foot View: 2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer…

US Streaming Video
How Ad Supported Will Reshape the Market

Report by Tim Mulligan

11 Oct 2019

AVOD

ad-supported

paywall challenge

The 20,000 Foot View: In the shift to streaming, advertising has been sidelined by the growth of streaming video on demand (SVOD) in the US video market. However, Hulu’s growth, along with increasing…

Reports: Video