Music Streaming Reports from MIDiA Research

Latent potential
Japan music consumer user profile

Mark Mulligan and Tatiana Cirisano

September 2023

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

Recorded music market 2022
Reality bites

Cover image for Recorded music market 2022

Mark Mulligan

March 2023

tunecore

Music Streaming

Kobalt

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022, due to the combined impact of global economic headwinds and growth slowdown in mature...

Music’s Instagram moment
The social music creation revolution

Cover image for Music’s Instagram moment

Tatiana Cirisano

March 2023

Consumer Behaviour

Apple

Spotify

Social media has steadily integrated music, and music creation tools have steadily become more social. These trends are converging, accelerated by shifts in consumer behaviour and artificial intelligence...

Closing the background gap
Focused versus background audio listening

Cover image for Closing the background gap

Kriss Thakrar, Tatiana Cirisano and Annie Langston

November 2022

Spotify

Radio

YouTube

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

A field of all levels
Strategizing music’s attention economy

Tatiana Cirisano

November 2022

Consumer Behaviour

Music creators

record labels

Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation...

The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

June 2022

Consumer Behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Cover image for Music catalogue acquisition

Kriss Thakrar and Tatiana Cirisano

March 2022

Investment

Music Streaming

Music

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Music market subscriber shares 2021
Growth is not letting up yet

Cover image for Music market subscriber shares 2021

Mark Mulligan

December 2021

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

Karaoke app user deep dive

Mark Mulligan

November 2021

Streaming Music

apps

mobile apps

This report presents data concerning karaoke app users. This data is taken from MIDiA’s Q3 2021 consumer survey. The online survey comprised 9,000 respondents across the US, Canada, Australia, UK, Germany,...

Independent Artists
Pathfinding Through a Pandemic

Mark Mulligan and Keith Jopling

September 2020

Free Report

artist income

independent artists

Music Streaming

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label...

Recovery Economics
Outlook for Music, Games, Video & Sports

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

June 2020

Video

recorded music

Music Streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

April 2020

Free Report

Streaming

Spotify

artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these...

Ad Receptiveness Consumer Survey
Country Snapshots

Cover image for Ad Receptiveness Consumer Survey

Mark Mulligan

March 2020

Subscriptions

Marketing

Music Streaming

Ad receptiveness consumer snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Netherlands, and Italy.

Music Subscriber Market Shares 3.0
The Big Three Dominate

Cover image for Music Subscriber Market Shares 3.0

Mark Mulligan

December 2019

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

YouTube Music Curators
Media Assets or Next-Gen Labels?

Zach Fuller

December 2019

Spotify

music publishing

YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

The Paywall Paradox
Ring Fencing Advertising’s Most Valuable Consumers

Mark Mulligan

December 2019

Spotify

Marketing

Amazon

Music and video subscribers are the most influential technology and brand advocates amongst their peer groups and are therefore the most valuable users for advertisers and brands to reach. They are consuming...

State of the Streaming Nation 3.0
Multi-Paced Growth

Cover image for State of the Streaming Nation 3.0

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

Digital Consumer Ad Profiles
Targeting Music and Video Streamers

Cover image for Digital Consumer Ad Profiles

Georgia Meyer

January 2019

Spotify

Radio

YouTube

Digital music and video consumers navigate an increasingly nuanced landscape of content formats, from paywalled to ad-supported to social. Levels of engagement with new social formats vary considerably...

Radio 2018
Streaming’s Continuing Impact

Mark Mulligan

October 2018

Streaming

Streaming Music

Spotify

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016....

Reports: Music Streaming