Case Studies: Video

Cover image for Good Good Golf

Good Good Golf
Leveraging the commercial power of the creator group

Samuel Griffin and Ben Woods
Video YouTube Product Strategy
The creators behind the YouTube channel Good Good demonstrate how a creator group can become a commercial force in social video. The channel is spearheaded by amateur golf players Tom Broders, Micah Morris, Grant Horvat, Stephen Castaneda, Garrett Clarke, and Matt Scharff, and provides a light-hearted take on the sport through videos documenting of...
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Cover image for DAZN Watch Party

DAZN Watch Party

Ben Woods
Video Product Strategy
DAZN, the live sports streaming service, is leading innovation in developing the potential of watch parties. While modest in its capability at present, DAZN is pushing beyond communal viewing to transform Watch Party into a hub where fans can also celebrate their fandom, regardless of the device.
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Cover image for Cult of the Lamb

Cult of the Lamb

Ben Woods
Video Games Social video
Cult of the Lamb is an action-adventure strategy game that achieved criticaland commercial success shortly after its launch in August 2022 by embracinglivestreaming engagement on Twitch. Developed by Massive Monster and published by Devolver Digital, the title takes a tongue-in-cheek approach to the concept of a religious cult.
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Cover image for Teleparty

Teleparty

Tim Mulligan
Video Netflix DAZN
The user experiences of streaming services in recent years have become mundane, lacking discovery, and are not additive to the consumption of video content as an entertainment activity. This lack of engagement, aside from catalogue content, has brought companies, such as Teleparty, to the forefront of community-driven ad-ons to streaming giants Net...
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Cover image for Hulu and the case for hybrid ad-supported SVOD

Hulu and the case for hybrid ad-supported SVOD

Tim Mulligan
Video
Launched in October 2007, 10 months after the launch of Netflix’s streaming video service (until that point, Netflix had been a mail-order DVD subscription business), Hulu united Comcast 21st Century Fox, Time Warner and Disney to act as a TV network hedge against the disruptive impact of subscription video on demand (SVOD) in the US.
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Cover image for Reality Labs

Reality Labs

Tim Mulligan
Video smart tvs VR
The world’s leading social media app provider, Meta Platforms, also happens to run the world’s largest Virtual Reality (VR) headset manufacturer courtesy of its ownership of Reality Labs, formerly Oculus. Acquired by Facebook in 2014 for $2 billion, the VR start-up has since become a central component of the renamed Meta Platforms’ metaverse ...
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Cover image for YouTube Shorts

YouTube Shorts
The changing face of social

Richard Broadhurst
Video
The first video uploaded on YouTube in 2005, Me at the Zoo, was 19 seconds long. Since its acquisition by Google the following year, the video platform has become the second most visited website in the world, behind Google itself. With over 2 billion monthly active users as of 2021, YouTube has now become the default global digital entertainment pl...
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Cover image for FaZe Clan

FaZe Clan

Richard Broadhurst
Video Social Social media
Founded in 2010, FaZe Clan quickly rose to popularity through videos of trick-shots in Call of Duty. It is now the most famous esports team in the world. However, as of 2021, defining FaZe Clan as an esports team is limitative. In the ten years since its birth, it evolved into a talent, media, and cross-entertainment fandom monetisation business, m...
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Cover image for MoviePass (2.0)

MoviePass (2.0)

Tim Mulligan
Video AVOD Business Strategy
MoviePass (1.0) was an American subscription-based movie ticketing service that allowed subscribers to purchase up to three movie tickets per month for a monthly fee. The service utilised a mobile app where users checked into a cinema and chose a movie and showtime, which resulted in the cost of the ticket being loaded to a prepaid debit card that ...
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Cover image for Peacock

Peacock

Tim Mulligan
Video Comcast Sky
US communications behemoth Comcast, owner of NBCUniversal’s D2C strategy, is led by Peacock. Of the big four D2C services that launched in a 12-month period, between H2 2019 and H2 2020, Peacock was the late entrant. Potentially, it may have the biggest disruptive impact because Comcast owns the second largest cable pay-TV business and the larges...
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