OpenAI's Sora
From hype to pragmatism
OpenAI's Sora
Case Studies: Video
SwanDive
An Immersive video subscription service optimised for the Apple Vision Pro
The Clueless
Accelerating virtual influencer growth
007: Road to a Million is part of Amazon’s larger TV-streaming brand strategy
Virgin Media Stream
Flexible bundling dynamics for cost-sensitive consumers
Magnifi
Disney Dreamlight Valley
Laying the foundations for interactive fan worlds
Frndly TV
Going the extra mile for the silver dollar
Kwebbelkop and WatchMeForever
Novelty appeal or AI revolutionaries?
Innovation feature concept
Building a dynamic social ad experience on FAST
Streaming TV meets local
Amazon’s UK creative industries investments
The Kings League
A sporting competition for the lean-in generation
PlayPilot
How social media behaviours can tackle the tyranny of choice
Good Good Golf
Leveraging the commercial power of the creator group
The Witcher
Netflix’s appeal to gamer fandom
KERV Interactive dives into mainstream shopping TV
DAZN Watch Party
Cult of the Lamb
Xbox Game Pass Ultimate Samsung smart-TV partnership
Teleparty
