Annie Langston | MIDiA Research

Podcasts are fuelling TV hits — will this help audio listenership?

Annie Langston

1 Jun 2022

While podcasts continue to find a seat at the mainstream entertainment table, it is becoming the content behind the curtain of some of the biggest television shows. Some of the most popular shows of this...

min read

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Creators will unlock audio for Gen Z listeners

Annie Langston

19 May 2022

generation z

audio content

creators

When thinking of Gen Z entertainment, the format that comes to mind is creator platforms, primarily TikTok, which continues to dominate younger audiences while audio consumption is still in early stages...

min read

MIDiA Research launches audio vertical

Annie Langston

10 May 2022

Audio

Podcasts

Radio

The pandemic brought a new focus on the power of audio content, and it has established a baseline for this industry to build upon. With continued investment from the likes of Spotify and Amazon, along...

min read

SXM Media
SXM Media’s advertising tool aims to better target audio consumers

Annie Langston

May 2022

Audio

Read the case study …

Acast shifts focus to centralised audio distribution

Annie Langston

6 May 2022

Podcasts

audience

Acast

Following its formal announcement in March, Acast tweeted last week that its app is shutting down. Although this may be a surprise to some listeners, Acast explained that being platform independent allows...

min read

Audio consumption
The entertainment aficionado opportunity

Annie Langston

May 2022

Spotify

Amazon

google

Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating audience growth....

Audio ad opportunity
Niche targeting unlocks attention

Annie Langston

May 2022

Apple

Spotify

YouTube

Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning more about the other...

Spotify’s presidential size loss reveals key aspect of the audio market

Annie Langston

29 Apr 2022

Podcasts

Spotify

celebrity

At the start of the audio battle, Spotify leveraged exclusive content and company acquisitions to establish its current market position. In 2020, Spotify announced a series of flashy podcast deals that...

min read

Podcasts’ music opportunity both serves audio creators and inspires listeners

Annie Langston

21 Apr 2022

Podcasts

exclusive content

Audio

As the audio market becomes more saturated, solving creator pain points becomes essential for both platforms and networks. Music licensing is becoming a crucial component of podcast creation but the often-complicated...

min read

Podcast subscriptions are a key territory for the audio market

Annie Langston

12 Apr 2022

Podcasts

Subscriptions

audio fans

Podcast subscriptions offer both a direct revenue stream for audio creators and provide fans with an amplified audio experience. Despite the percentage that the subscription services take from the earrings,...

min read

SiriusXM’s podcast partnership sets new precedent for the audio market

Annie Langston

7 Apr 2022

SiriusXM

Audio

Podcasts

At the kick-off of the audio battle, some of the largest tech platforms – most notably Spotify and Amazon – entered the ring by purchasing various podcast networks. These pre-emptive moves aimed to...

min read

YouTube could create a video and audio relationship to compete with music streaming platforms

Annie Langston

31 Mar 2022

YouTube

Audio

Podcasts

Audio content is most often created without visuals, with creators relying on their voice to engage listeners. However, as podcasting continues to develop, more platforms are looking for differentiated...

min read

Podcast industry tackles underrepresentation, but will every voice be heard?

Annie Langston

25 Mar 2022

Podcasts

underrepresentation

diversity

As the podcast format develops, various companies are taking strides to tackle representation issues to ensure that every voice can be heard. For women's history month, Lisbyn announced its #ClaimPodParity...

min read

The live audio craze sparked in lockdown – but will it be part of our new normal?

Annie Langston

17 Mar 2022

live audio

Amazon

audio creator

During the pandemic, live audio (arguably a new generation of radio) became a much-needed distraction and comfort to many people in lockdown. Clubhouse, which originally began with invite-only exclusivity,...

min read

Spotify’s Car Thing has radio listening in its sights

Annie Langston

10 Mar 2022

Radio

Podcasts

audiobooks

The adoption of streaming into our audio experiences has created an industry-disrupting practice that broke away from physical forms of consumption. The hardware we once relied on has been seamlessly replaced...

min read

The podcast push that mainstream audiences never asked for

Annie Langston

1 Mar 2022

Podcasts

spotify podcasts

Audible

The investment from streaming platforms to bring podcasts to mainstream audiences has reached, quite literally, a stadium-sized push. These platforms are making investments as part of wider strategic objectives...

min read

Audio audiences
Steady change

Mark Mulligan, Tatiana Cirisano and Annie Langston

February 2022

Radio

radio audiences

music radio

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. : Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...