Product Strategy | MIDiA Research

Xbox’s impressive Games Showcase 2024 points to subscription gaming’s fate

Rhys Elliott

13 Jun 2024

“Play it day one with Game Pass.” These words flashed on the screen 15 times during the Xbox Games Showcase 2024, which wowed critics and fans alike with a lineup of 30 Xbox games. Most of the titles...

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Spotify’s engagement game: How Nebula and direct video uploads could change podcasting

Rutger Rosenborg

12 Jun 2024

Podcasts

video podcasts

Spotify

In May 2019, Dave Wiskus and a handful of YouTubers launched an independent subscription service called Nebula. The purpose of Nebula was to provide creators — namely, video creators, podcasters, and...

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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Ben Woods

11 Jun 2024

social video

creator tools

Apple

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In...

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AI is promising a video creation revolution: Are you ready for the upside?

Ben Woods

6 Jun 2024

creator tools

Creator Economy

social video

Video has reached an inflection point. Artificial intelligence is poised to bring video creation to even more consumers, in a move that will disrupt the tools, workflows, and business models underpinning...

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The future of streaming TV proves history always repeats itself

Tim Mulligan

5 Jun 2024

SVOD

midia forecasts

MIDIA Video Forecasts

Our “ MIDiA Research 2024-2031 global subscription video forecasts ” lays out our vision for the subscription video on demand (SVOD) landscape over the next eight years. Our forecasts last year focussed...

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MIDiA Research 2024-2031 global subscription video forecasts

Tim Mulligan, Ben Woods and Mark Qi

May 2024

Business Strategy

MIDiA’s global subscription video forecasts captures a broad view of the market. With limited video subscriber growth remaining in the West, revenue growth will be fuelled by price rises and increased...

Why social video platforms should worry about their creators in the squeezed middle

Ben Woods

29 May 2024

creator tools

social video

YouTube

The fallout of the pandemic exposed some uncomfortable truths about the creator economy. After an engagement boom during lockdown, the seemingly endless audience for social video content suddenly appeared...

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Why Amazon is bidding for NBA international rights

Tim Mulligan

28 May 2024

NBA

sports rights

Sports

The North American Basketball association (NBA) is currently negotiating for the renewal ofof its live broadcast rights. The deals, spanning the next 11 years, are estimated to work out at a combined $76...

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Social companies face a fragmenting digital ecosystem

Hanna Kahlert

24 May 2024

social

TikTok

twitter

On the surface, it is a year of opportunity for social platforms. TikTok may face a ban in the US, opening market share for Reels, Shorts, and any other platform with social video features to sweep in...

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The countdown begins for audiobooks on Spotify

Rutger Rosenborg

23 May 2024

Spotify

audiobooks

music publishing

As Spotify rolls out music-like features for audiobooks, the company still finds itself at odds with the music business, courting one publishing industry while ruffling the feathers of another. So far,...

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MIDiA Research 2024-2031 global music forecasts
Rise of the Global South

Cover image for MIDiA Research 2024-2031 global music forecasts

Mark Mulligan, Tatiana Cirisano and Perry Gresham

May 2024

Business Strategy

The 2024 edition of MIDiA’s global music forecast captures a market at a crossroads. With limited streaming user growth remaining in the West, revenue growth will be fuelled by price rises and ARPU increases,...

MIDiA Research 2024-2031 global music forecasts | Rise of the Global South

Mark Mulligan

23 May 2024

music forecasts

streaming forecasts

midia forecasts

It appears to be the time of year for music forecasts. Today, MIDiA is proud to announce the release of our global music forecasts report, which marks the tenth year of us building these! The full 75+...

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In generative AI and music, will nice guys finish last?

Tatiana Cirisano

22 May 2024

artificial intelligence

Generative AI

record labels

Generative AI music company Suno has raised $125 million, one of the biggest music-tech funding rounds in history . Founders say they want to ring in “a future where anyone can make music”, but questions...

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Netflix, the NFL, and the Amazon effect

Tim Mulligan

21 May 2024

NFL

Netflix

sports streaming

After two decades of saying no to becoming a live sports streamer, Netflix has finally relented and has agreed to pay the NFL to show two NFL games on Christmas daythis year. The three year deal also includes...

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Why PlayStation’s earnings point to strategy learnings, short-term growth challenges, and brighter horizons

Rhys Elliott

16 May 2024

Playstation

playstation 5

PlayStation Plus

Sony released its earnings for the 12 months ending March 31, 2024 (FY2023). As always, gaming was Sony’s biggest vertical and the heart of its cross-media strategy . Revenues grew +17% in FY2023 to...

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Back to the future; (Non-device) entertainment returns to the fore for Sony

Tim Mulligan

14 May 2024

cross-entertainment strategy

Media Fusion

Sony

Today, (May 14th) Sony Group published its results for the Fiscal Year ended March 31, 2024. Group revenues were up 19% to 13 trillion yen which amounts to USD 86 billion (in USD, this makes a more modest...

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Electronic music, fandom, and the rise of the Global South

Mark Mulligan

9 May 2024

Electronic music market

dance music

dance music market size

I recently presented the tenth edition of the IMS Business Report at the Ibiza-based conference. In MIDiA’s second year creating the report, the findings reveal a global electronic music industry that...

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Why acquiring Paramount would transform Sony’s cross-entertainment future

Ben Woods

8 May 2024

Paramount Global

Sony Pictures

When rumours began circulating of a Paramount sale, TV streaming was already entering a new phase. The industry’s biggest beasts have been locked in an all-out war for subscribers, spending and borrowing...

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Audio is not enough: Why audio platforms and creators are betting on video

Rutger Rosenborg

8 May 2024

Podcasts

audiobooks

subscription video on demand

Video may have killed the radio star, but digital audio platforms and creators increasingly see video as a beneficial supplement to podcasts and audiobooks. From ghost podcasts filmed for social media...

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Disney’s direct-to-consumer business is now profitable – so what comes next?

Tim Mulligan

7 May 2024

Disney

Disney+

direct-to-consumer

Today, Disney announced its fiscal second quarter 2024 financial results (calendar Q1 2024). All eyes were on the Entertainment Segment, where its direct-to-consumer (D2C) division matched MIDiA’s call...

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