Product Strategy | MIDiA Research

More M&A activity could shift power from games companies closer to big tech

22 Jul 2022

The first half of 2022 revealed how fragile the digital economy can be. The gaming industry, after a bullish run over the course of the pandemic, was not exempt from the blend of economic uncertainty,...

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Netflix loses but does streaming gain?

Tim Mulligan

21 Jul 2022

Netflix churn

Netflix password sharing

Netflix Q2 2022

Netflix’s annus horribilis continued this Tuesday during its Q2 2022 result s as the company continued its 2022 subscriber loss with a further one million global subscriber loses. This comes on the back...

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Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Annie Langston

19 Jul 2022

Acast

Podchaser

Spotify

Earlier this year, when Acast announced the dismantling of its podcast app, it cited the open podcast ecosystem as the motivation behind the decision. Acast CEO, Ross Adams, explained that the open podcast...

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Twitter versus Musk will decide the future of social

Hanna Kahlert

14 Jul 2022

elon musk

Twitter

Social media

In a turn of events, Elon Musk has backed out of his dramatic, very public proposal to buy Twitter. It is a broken courtship characterised by bad-faith public exchanges , on-platform polls, and plot twists....

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Podcasts amplify the era of digital activism

Annie Langston

14 Jul 2022

Podcasts

Spotify

protest

Podcasts are an open mic for anyone looking to share their opinions about essentially anything. As we saw with Joe Rogan , this placed Spotify in the uncomfortable position of having to decide whether,...

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MIDiA music forecasts: the new era of growth

Mark Mulligan

14 Jul 2022

music forecasts

music revenues

music industry

MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...

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Why Netflix is partnering with Microsoft for video ad dominance

Tim Mulligan

14 Jul 2022

advertising

SVODd advertising

Netflix

Yesterday Netflix announced that it was partnering with Microsoft as its global advertising technology and sales partner to help it deliver upon its plan (announced in April) to build a new lower priced...

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Building a fan economy with Fan-Powered Royalties

Kriss Thakrar, Tatiana Cirisano and Perry Gresham

July 2022

Free Report

Creators

artist income

Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

A counterculture music industry is emerging — welcome to the platform era

Tatiana Cirisano

5 Jul 2022

music industry

Major labels

Record labels

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

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MIDiA Research 2022-2030 global music forecasts
The new era of growth

Cover image for MIDiA Research 2022-2030 global music forecasts

Mark Mulligan

July 2022

Business Strategy

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and labeltrade values and are in billions of US dollars...

The ad risk for Netflix

Tim Mulligan

5 Jul 2022

SVOD

AVOD

Netflix

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand...

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The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

June 2022

Consumer behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Cover image for The streaming retention revolution

Tim Mulligan

June 2022

Video

smart tvs

SVOD

With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for the rising challenge...

The revolving door of celebrity podcast announcements aims to bring the masses to audio

Annie Langston

30 Jun 2022

Podcasts

celebrity

Spotify

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

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Why ads are Netflix’s podcast moment

Tim Mulligan

28 Jun 2022

Netflix

Netflix 3.0

Ted Sarandos

In the interim between Netflix’s worse than expected Q1 22 results and its looming Q2 22 results, Netflix is now rapidly moving forwards with an ad-supported tier for its previous ad-free subscription...

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Roku and Walmart are bringing shoppable ads to TV

Richard Broadhurst

27 Jun 2022

Streaming

ads

shopping

Roku and Walmart are bringing shoppable ads to TV Roku and Walmart have announced a partnership that will merge e-commerce with TV streaming. Shoppable adds will appear on Roku TV (now the leading smart...

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Churn in the era of dynamic retention

Mark Mulligan

24 Jun 2022

Churn

Video

Music

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...

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Acast and Meta partner up to create podcast communities

Annie Langston

23 Jun 2022

Acast

The attention recession
Post-peak behaviour

Mark Mulligan

June 2022

Spotify

YouTube

Netflix

The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started to erode, causing...

Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Annie Langston

21 Jun 2022

Spotify

Audiobooks

Podcasts

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing...

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