Product Strategy | MIDiA Research

Music and podcasts are competing for the same time

Mark Mulligan

28 May 2021

The pandemic changed media consumption. Consumers acquired an extra 12% of entertainment time and though everything was up, some categories grew much faster than others. One of the biggest gainers was...

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Why we could see Epic Games gradually turn Fall Guys into free to play?

Karol Severin

28 May 2021

Epic Games

Fall Guys

Games

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a paid...

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Instagram drops the Like and WhatsApp defends privacy in India: Facebook’s PR reinvention

Hanna Kahlert

27 May 2021

Facebook

Instagram

Facebook is now old enough that there are teenagers on it that are younger than it is. In the time that it has been around, it has reinvented social media . It has also had to do some reinventing of itself,...

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Podcast audiences
Competing for attention

Mark Mulligan

May 2021

US

UK

France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come...

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Karol Severin

17 May 2021

Ubisoft

free to play

f2p

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone...

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The rise of the silver streamer

Tim Mulligan

11 May 2021

Silver Streamer

55+

video streaming

MIDiA’s webinar last month on future-proofing growth and curtailing subscriber churn post-pandemic focused on the emerging trends which will define the next year as we emerge from the COVID crisis, and...

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Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Hanna Kahlert

4 May 2021

Media and Marketing

post-pandemic

coronavirus

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some...

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The rise of the silver streamer
55+ demographic reshapes video streaming

Tim Mulligan

April 2021

Video

Amazon

2020 brought video streaming into the mainstream, resulting in an aging consumer base as later adopters embraced the digital-first behaviour. With binge viewing typically occurring at the start of on-demand...

Monetising Fandom
Unlocking growth beyond games

Karol Severin

April 2021

Free Report

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

Super League feels the cost of forgetting fans

Hanna Kahlert

23 Apr 2021

Super League

Sports

football

Sports has an age problem among its audiences. Around half of consumers over the age of 45 watch live sports on TV, dropping to less than a third of those under the age of 24 as of Q1 2021 (source: MIDiA...

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What live in 2021 can learn from live in 1921

Tim Mulligan

16 Apr 2021

sports broadcasting

live streaming

virtual concerts

Nearly a hundred years ago in July 1921, the entertainment world changed forever thanks to the efforts of David Sarnoff, a Belarusian emigree to the US who headed up the Radio Corporation of America (RCA)....

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MUSIC & GAMING: A NEW WAY TO PLAY

Dara Jegede

13 Apr 2021

live streaming

monetizing fandom

Music

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership...

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Gamers: The new frontier of music’s fan-centric growth

Karol Severin

13 Apr 2021

artists direct

DIY artists

gamer behavior

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent...

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Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Video consumer snapshot Q4 2020

Tim Mulligan

March 2021

Video

Mobile content

Audience Insight

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s...

D-Day for sports has finally arrived (…in Italy)

Tim Mulligan

29 Mar 2021

sports rights

live sports

DAZN

Last Friday the sporting world moved one pivotal step closer to a streaming-first future. Sports video subscription service DAZN has now secured the rights to broadcast all Serie A matches for the next...

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BE THE CHANGE: WOMEN MAKING MUSIC 2021

Dara Jegede

25 Mar 2021

Content Creators

music industry

independent artists

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe...

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Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Cover image for Digital consumption habits

Hanna Kahlert

March 2021

Streaming

discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime...

The billion-dollar content play: Why Amazon is intentionally overpaying for its NFL rights

Tim Mulligan

22 Mar 2021

SVOD

Sports content

sports rights

Last Thursday , the sports ecosystem breathed a collective sigh of relief. The NFL, the world’s most valuable sports league, secured an 11-year broadcast deal worth a staggering $100 billion. This huge...

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What does the NFT hype mean for artists?

Hanna Kahlert

18 Mar 2021

Media and Marketing

NFT

non fungible token

Soon after the #GameStonks event of January 2021 , Elon Musk reined in the increasingly investment-savvy digital sphere back around to cryptocurrency, using his Tesla company to purchase $1.5 billion worth...

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Entertainment fandom
Monetise fandom, not attention

Mark Mulligan

March 2021

music fans

Fandom

Twitch

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres within...