MIDiA Reports

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

Cover image for Snap Inc Q4 Quarterly Results

Tim Mulligan

February 2018

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company”...

Facebook’s Instagram Problem
Building Media Strategy In A Fragmented Audience World

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Mark Mulligan

February 2018

YouTube

Facebook

In December 2016 Mark Zuckerberg announced that Facebook was embarking on a path to become a media company, but a media company unlike any other. More than one year on, Facebook’s metrics are revealing...

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Playlisting and the Demographic Destiny of Streaming

Zach Fuller

January 2018

Streaming

Spotify

YouTube

With playlists representing streaming’s lingua franca, the dramatic shifts in consumption they are powering are rewriting the rule books on music marketing, music formats and revenue generation, all...

The Sports Rights Bubble
Reaching The Tipping Point

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Tim Mulligan

January 2018

UK

australia

Video

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are...

Awakening
The Music Industry in the Digital Age

Mark Mulligan

January 2018

music industry

digital age

In June 1999 a software programme developed by a college dropout changed the music industry forever. It triggered a transformation that threw decades’ worth of accepted wisdom out of the window and sent...

UK Ad Trends 2017
Digital Goes Mainstream As TV Declines

Zach Fuller

December 2017

digital advertising

uk ad market

tv ad decline

2017 proved to be a tipping point for the UK’s advertising industry, with annual digital advertising revenue overtaking TV for the first time. Not only did digital’s share of total ad spend in H1 grow...

Gaming And Video Fandom Overlap
Cannibalisation Risks For Games And SVOD Releases

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Karol Severin

December 2017

Games

Stranger Things

mobile gamers

Subscription Video On Demand (SVOD), binge-watching and weekly usage of Netflix have penetrated the mainstream among gamers. Behind these propositions are companies with large marketing budgets and effective...

Streaming Peaks
What Playlist And Binge-Watching Trends Signify For Streaming

Mark Mulligan

December 2017

Streaming

Streaming Music

YouTube

Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions...

MIDiA Research Music Market Metrics

Mark Mulligan

December 2017

Streaming

streaming market shares

Music Metrics

In the Excel spreadsheet published here we have brought together all of MIDiA’s main music datasets into one place for convenient access and reference. The document includes more than 20 country pages,...

The Top TV Shows Of 2017
Netflix Steals A March

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Tim Mulligan

December 2017

Streaming

US

UK

With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present...

Snap Inc Q3 2017
Increasing Costs Overshadow Progress

Tunde Sowande

December 2017

reporting

snapchat

Snap Inc

Snap’s public performance has been turbulent and its stock price has been on a downward trajectory during its debut year under the forensic scrutiny of Wall Street. Share prices fell from $17 during...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

MIDiA Research Predictions 2018
Post-Peak Economics

Cover image for MIDiA Research Predictions 2018

Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

December 2017

Apple

Spotify

Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time...

Games Video Viewing
Broader Propositions Will Increase Mainstream Adoption

Karol Severin

November 2017

Games

games video

gaming video

Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports event...

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

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Mark Mulligan

November 2017

Streaming

Streaming Music

Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market...

Apple Q4 (Calendar Q3) 2017
Quarterly Revenue Growth Underpins 2017 Revenue Revival

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Tunde Sowande

November 2017

Apple

Video

Apple continued its sales momentum this quarter with the launch of hardware products such as iPhone 8 and 8 Plus models in September. Both smartphones have incorporated new features, such as augmented...

UK Digital Publishing Subscriptions
Niche Audiences And High ARPU Opportunity

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Zach Fuller

November 2017

Subscriptions

publishing

digital advertising

The current post-social media landscape has facilitated unprecedented global distribution of news while irrevocably shifting their value proposition. UK news entities have begun to discover that they are...

YouTube State Of The Nation

Tim Mulligan

November 2017

YouTube

Amazon

As the TV viewing experience becomes increasingly YouTube continues to expand as the world’s default video destination, with a 46% increase in year-on-year views for the top 100 YouTube channels. This...

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

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Mark Mulligan

October 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...