Georgia Meyer

Luminary Media Bets Big on Ad-Free Podcasts

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Blog post by Georgia Meyer
The long-awaited podcast subscription service, Luminary Media, went live on 23 rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content…
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Will ‘Pause Ads’ Flourish or Fail?

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Blog post by Georgia Meyer
AT&T and Hulu have announced a trial for a new ‘pause’ ad format, whereby ads are placed on screens the moment a user literally presses ‘pause’ on content. As consumers become more adept at avoiding…
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Team Instagram: 2018’s Ideological Warfare

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Blog post by Georgia Meyer
For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up…
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