MIDiA Reports

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

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Mark Mulligan

September 2018

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology,...

Video Streaming Subscription Services Market Metrics

Tim Mulligan

September 2018

Netflix

hulu

SVOD

This report includes the key findings of MIDiA’s Global Streaming Video Subscriber Market Share Model, in which we present the subscribers, revenues and market shares of video streaming services...

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

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Alistair Taylor

September 2018

Facebook

twitter

advertising

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless...

MIDiA Data Spotlight: Music Listening
Car Leads the Way

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Mark Mulligan

September 2018

music consumption

music listening

places of listening

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Music Listening Mainly Happens on the Go Key Places of Listening to Music, Q1 2018 The car has...

MIDiA Data Spotlight: Music Consumption
YouTube and Radio Lead the Pack

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Mark Mulligan

September 2018

Radio

YouTube

free Streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1...

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

Georgia Meyer

September 2018

Spotify

YouTube

Soundcloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their...

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Music Streaming Services Market Shares
H1 2018 Subscriber Share Update

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Mark Mulligan

September 2018

Subscriptions

Streaming

Music Subscriptions

This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting H1 2018 figures. Key Findings Music subscribers grew by 16% in the first half of 2018...

Pandora
Mapping Its Place in the US Streaming Market

Mark Mulligan

September 2018

Streaming

Streaming Music

Apple

Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no...

Streaming Services Market Shares 2.0

Mark Mulligan

August 2018

Subscriptions

Streaming

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

India’s Digital Consumers
Race to Win The Next Billion Intensifies

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Georgia Meyer

August 2018

Spotify

google

Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged...

Paid News Digital Subscriptions
Bubble or Breakthrough?

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Zach Fuller

August 2018

Subscriptions

google

Facebook

Still feeling imbued with the often cited ‘Trump bump’, paid news media subscriptions continued their healthy growth trajectory throughout 2017 and into the first quarter of 2018. The market, excepting...

State of the YouTube Music Economy 2.0
A Turning Point for All Parties

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Mark Mulligan

August 2018

Streaming

Streaming Music

Spotify

This report is now into its second edition, updating the most comprehensive YouTube music dataset ever compiled in order to present all sides of the argument in an objective and impartial manner. The report...

Tech Majors Market Shares Q2 2018
A Tale of Mixed Fortunes

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Alistair Taylor, Karol Severin, Tim Mulligan and Zach Fuller

August 2018

Apple

Spotify

YouTube

Q2 2018 delivered contrasting milestones for the tech majors with Apple becoming the first company to have a trillion-dollar market capitalisation while Facebook simultaneously saw the single biggest one-day...

Spotify Q2 2018 Earnings
More Needed from Emerging Markets and Ad Supported

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Mark Mulligan

July 2018

Subscriptions

Streaming

Streaming Music

Spotify’s Q2 2018 earnings show continued solid progress across most of its performance metrics. However, investor scrutiny is intensifying, especially with the growing subscriber arms race in the US...

The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

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Alistair Taylor

July 2018

Consumer Behaviour

Video

Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall...

Advertising in China
Reaching the Most Digitally Savvy Consumers

Georgia Meyer

July 2018

emerging markets

music streamers

SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers...

Emerging Music Markets
Streaming’s Third Wave

Mark Mulligan

July 2018

Streaming

Streaming Music

Music Subscriptions

With streaming growth set to slow in mature western markets by 2019, the next wave of fast growth will come from a mixture of mid-tier markets such as Mexico, Brazil, Japan and Germany. Beyond that, the...

TV and Video Advertising
The Shift to Digital

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Tim Mulligan

June 2018

Netflix

Facebook

emerging markets

The video advertising landscape is slowly moving away from both being broadcast TV based and being primarily driven by developed markets. The transition is picking up pace, with TV advertising declining...

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...