Reports

Quarterly Digital Content Trends: Q3 2018

Zach Fuller

December 2018

Apple

Spotify

Amazon

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores...

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5G: Use Cases, Hurdles and Opportunity

Mark Mulligan

December 2018

Amazon

telco

mobile carriers

5G promises to be the next big step change both in telco business models and the digital content economy. The arrival of 5G will supercharge the business models of many companies across infrastructure...

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US Cord Cutting Q3 2018
SVOD Users the Driving Force

Tim Mulligan

December 2018

US

YouTube

Streaming Video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually...

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Global Video Forecast 2018–2025

Tim Mulligan

December 2018

YouTube

Amazon

Streaming Video

2018–2025 will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached...

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Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

Mark Mulligan

December 2018

Apple

Spotify

YouTube

This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Key Findings Radio listening is the most widespread...

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TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

November 2018

Consumer Behaviour

US

UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the...

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Managing Fandom
Competing For Audience Attention Across Content Formats

Georgia Meyer

November 2018

digital natives

Netflix

hulu

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video...

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MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

Video

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Key...

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Spotify Q3 2018 Earnings
Metrics on Track But Investors Not Convinced

Mark Mulligan

November 2018

Subscriptions

Streaming

Streaming Music

  Spotify’s Q3 2018 earnings once again showed continued solid progress across most of its performance metrics, with strong progress in many areas. However, weakening investor confidence across...

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Radio 2018
Streaming’s Continuing Impact

Mark Mulligan

October 2018

Streaming

Streaming Music

Spotify

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016....

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SVOD Overtakes Pay-TV

Alistair Taylor

October 2018

Spotify

Amazon

Netflix

This MIDiA update showcases the monumental shift in the video landscape with signups for subscription video on demand (SVOD) services overtaking pay-TV subscriptions for the very first time in Q1 2018....

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Streaming Media Consumption
Video Leads The Way

Zach Fuller

October 2018

Subscriptions

Streaming

Apple

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

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Consumer Demand for Music Streaming Subscription Services

Mark Mulligan

October 2018

subscription services

paid subscriptions

Streaming music subscriptions

This slide deck highlights consumer demand for music subscription services and preferred features, with detail for sub segments such as country, age, streaming service and music genre. The data is pulled...

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Speaker Market Shares
Amazon Ahead in a Crowded Market

Mark Mulligan

October 2018

Subscriptions

Streaming

Music Subscriptions

Digital music pushed music out of the home speaker and into the earphone. Over recent years this has created a booming market for headphones but speakers are fighting back, driven in large part by tech...

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Headphones Market Shares
Apple Takes the Lead

Mark Mulligan

October 2018

Subscriptions

Streaming

Music Subscriptions

  Headphones are the physical manifestation of streaming music. With the focus of listening shifted from home speakers to smartphones, headphones have become ubiquitous. But, whereas convenience was...

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Marketing to Streaming Subscribers
Engaging with Social Stories and Smart Speakers

Georgia Meyer

October 2018

Spotify

YouTube

Amazon

The most valuable consumers to advertisers increasingly spend time with digital content that sits behind a paywall. Music and video subscribers are particularly valuable due to the influence they have...

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MIDiA Spotlight: Brand Fans
Streaming Companies Top Brand Rankings

Georgia Meyer

October 2018

Music Streaming

Fandom

video streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Streaming Giants Have the Biggest Brand Fan Audiences Brand Fan Penetration for Leading Technology...

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MIDiA Data Spotlight: Podcasts
Riding Streaming’s Wave

Zach Fuller

October 2018

Streaming

Podcasts

Japanese podcast

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Podcasts are Gaining Real Traction, Particularly in More Developed Streaming Markets Percentage...

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MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

Karol Severin

October 2018

Games

esports

e-sports

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports Events,...

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MIDiA Data Spotlight: Video Piracy
P2P Holding on in Emerging Markets

Tim Mulligan

October 2018

Video

Radio

video piracy

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets.  Figure 1: P2P Video Piracy is Relegated to Niche Audiences in Developed Markets but Still Has...

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