Reports: Video

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Killing Eve – A Case Study in Analysing Show Fandom

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Tim Mulligan

September 2020

Video

BBC

Fandom

Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively hunting a female...

Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

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Tim Mulligan and Alistair Taylor

September 2020

Video

Audience Insight

Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia....

Recovery Economics
Post-Lockdown Sports

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Alistair Taylor

August 2020

Disney

Comcast

Sky

As live sports resume following the coronavirus crisis lockdowns, the long-term impact of sports’ mass hiatus will be substantial. An activity gap created a void state for consumers, freeing up previously...

Q2 2020 UK Video Consumer Deep Dive

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Tim Mulligan

August 2020

Apple

Video

YouTube

UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average user penetration – three...

D2C Big Bang Impact, H1 2020
English-speaking Markets

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Tim Mulligan

July 2020

Apple

Amazon

Apple TV

With HBO Max and Peacock just coming into market, the key challengers for Netflix and Amazon Prime Video’s current SVOD dominance are Disney+ and Apple TV+, which both launched midway through Q4 2019....

Sports Consumption
Measuring COVID-19’s Impact

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Alistair Taylor

July 2020

Apple

Video

discovery

With the pandemic-enforced postponement of live sports creating an entertainment void for sports fans, understanding COVID-19’s impact on overall sports consumption and where audiences are substituting...

Recovery Economics
Post-Lockdown TV

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Tim Mulligan

July 2020

Apple

Video

Amazon

As society emerges from the COVID-19 imposed lockdown, the ongoing impact on TV production will be significant; returning to normal means adapting to the constraints of social distancing. The increased...

Recovery Economics
Outlook for Music, Games, Video & Sports

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Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

June 2020

Video

recorded music

Music Streaming

MIDiA analysts present in this webinar report how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of...

Q2 2020 TV Show Demand
Asia-Pacific

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Tim Mulligan

June 2020

asia pacific

video streaming

TV show

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 15 Asia-Pacific countries for June 11, 2020. Wikipedia page views...

Q2 2020 TV Show Demand
Latin America

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Tim Mulligan

June 2020

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across seven Latin America countries for June 11, 2020. Wikipedia page views...

Q2 2020 TV Show Demand
Europe

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Tim Mulligan

June 2020

Video

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across 16 European countries for June 11, 2020. Wikipedia page views are...

Q2 2020 TV Show Demand
Middle East and North Africa (MENA)

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Tim Mulligan

June 2020

TV show

midia index

wikipedia

This slide deck highlights consumer demand indicators for TV shows, with details for titles and genres for Wikipedia page views across five MENA countries for June 11, 2020. Wikipedia page views are strong...

Recovery Economics
Bounce Forward not Back - Slides

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Mark Mulligan, Tim Mulligan, Karol Severin and Keith Jopling

June 2020

Video

Music

Games

MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new...

US Video Consumer Deep Dive
Q1 2020

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Tim Mulligan

May 2020

Apple

Amazon

Apple TV

This report presents key trends and analysis from MIDiA’s quarterly Video Brand Tracker survey, including devices for viewing, video streaming activities, SVOD, demographics, video streaming app users,...

D2C 2020
Media, Tech and Communications Majors Go Head to Head

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Tim Mulligan

April 2020

US

UK

Italy

The current division between the new video D2C entrants of 2019/2020 has revealed a strategic split between those that are leveraging established distribution advantages versus those focused on monetising...

COVID-19 and the Vulnerability of Pure Play Sports Streaming Services

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Alistair Taylor

April 2020

Subscriptions

US

UK

The postponement of annual competitions and major quadrennial events has highlighted just how heavily pay-TV and sport-centric streaming services’ value propositions rely on live sports. Filling schedules...

Scheduling & Marketing Strategies in the Streaming Era

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Tim Mulligan

March 2020

Scheduling & Marketing Strategies in the Streaming Era Presentation for MIPTV 2020.

Video Consumer Survey
Country Snapshots

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Tim Mulligan

March 2020

Consumer Behaviour

Subscriptions

Video

Video consumer survey country snapshots for US, UK, Australia, Canada, Germany, Spain, Sweden, France, Italy, Netherlands and Mexico.

Sports Consumer Survey
Country Snapshots

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Alistair Taylor

March 2020

Streaming

Video

Sport consumer survey

Sports Consumer Snapshots for the US, UK, Canada, Australia, Germany, Spain, Sweden, France, Italy, Netherlands, and Mexico

TV Network Brand Fandom and Awareness

Tim Mulligan

March 2020

Fandom

tv networks

data

General Notes This data report presents consumer brand awareness and fandom for TV networks across the US, UK, Canada and Australia. The data is taken from MIDiA’s Quarterly Video Brand Tracker with...

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