Napster Reports from MIDiA Research

Podcasts and music streaming
Mirrored growth

Cover image for Podcasts and music streaming

Annie Langston

April 2023

Apple

iTunes

The economic recession, and related layoffs at major podcasting divisions, have some questioning the future of the format. However, podcasts are following a similar trajectory as music did in its transition...

Music market subscriber shares 2021
Growth is not letting up yet

Cover image for Music market subscriber shares 2021

Mark Mulligan

December 2021

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from Q4 2015 to Q1 2021) and annual...

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Mark Mulligan

September 2020

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q1 2020 and annual label...

Post-Pandemic Programming
Surviving and Thriving in the Recession

Cover image for Post-Pandemic Programming

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

September 2020

Apple

live

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies....

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

Cover image for Insurgents and Incumbents

Mark Mulligan

January 2020

creators

iTunes

Spotify

As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment...

Demand Creation
What’s the Next Big Growth Curve for Music?

Keith Jopling

January 2020

labels

Spotify

Marketing

Over the past 40 years the music industry has seen highs and lows, mirroring the careers of many of the legacy artists the industry plays host to. The most spectacular successes in the music business,...

Music Subscriber Market Shares 3.0
The Big Three Dominate

Cover image for Music Subscriber Market Shares 3.0

Mark Mulligan

December 2019

Subscriptions

Streaming

Music Subscriptions

This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015 to Q2 2019 for 23 streaming...

YouTube Music Curators
Media Assets or Next-Gen Labels?

Zach Fuller

December 2019

Spotify

music publishing

YouTube

The rise of the YouTube channel curator was one of the defining stories in music throughout the 2010s, and yet in the era of global success stories such as Kondzilla and T-Series, their place in the music...

Music Consumer Behaviour Q2 2019
Fragmentation and Disruption

Cover image for Music Consumer Behaviour Q2 2019

Mark Mulligan

September 2019

music consumers

iTunes store

Spotify

This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time...

State of the Streaming Nation 3.0
Multi-Paced Growth

Cover image for State of the Streaming Nation 3.0

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

Cover image for Music Consumer Behaviour Q3 2018

Mark Mulligan

December 2018

Apple

Spotify

YouTube

This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Key Findings Radio listening is the most widespread...

Pandora
Mapping Its Place in the US Streaming Market

Mark Mulligan

September 2018

Streaming

Streaming Music

Apple

Pandora is the granddaddy of streaming music, clocking 10 million active users before Spotify had even gone into public beta. It remains the most widely used audio streaming service in the US, but is no...

Streaming Services Market Shares 2.0

Mark Mulligan

August 2018

Subscriptions

Streaming

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

The Outlook for Music Catalogue
Streaming Changes Everything

Cover image for The Outlook for Music Catalogue

Mark Mulligan and Zach Fuller

June 2018

Spotify

Amazon

Napster

Catalogue was a real money spinner for the music industry throughout the sales era. First it underpinned the CD boom (convincing music fans to re-purchase old albums they already owned on prior formats)....

Recorded Music Market 2017
Streaming Accelerating Growth

Cover image for Recorded Music Market 2017

Mark Mulligan

April 2018

music sales

Streaming

Streaming Music

Recorded music revenues are booming and the distribution end of the value chain is both vibrant and competitive. This has not been the case for many, many years. Streaming is on course to become the main...

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Cover image for Radio Is Streaming’s Next Frontier

Mark Mulligan

November 2017

Streaming

Streaming Music

Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market...

State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)
The Definitive Assessment Of The Global Streaming Music Market

Cover image for State Of The Streaming Nation 2.1 (Mid-Year 2017 Update)

Mark Mulligan

October 2017

Subscriptions

Streaming

Streaming Music

2016 was the year that streaming turned the recorded music business into a good news story, with revenue growth so strong that it drove nearly a billion dollars of total growth. Leading streaming services...

Streaming Services Market Shares
Spotify Leads Across Most Markets

Cover image for Streaming Services Market Shares

Mark Mulligan

October 2017

Subscriptions

Streaming

Music Subscriptions

This report includes the key findings of MIDiA’s Global Music Subscriber Market Share Model in which we present the subscribers, revenues and market shares of streaming services in more than 20 different...

Content Piracy
Piracy Reinvented In The Streaming Era

Mark Mulligan

August 2017

Streaming

Spotify

YouTube

Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer (P2P) we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to...

Brazil Streaming Music Market
Breaking The Mould

Cover image for Brazil Streaming Music Market

Mark Mulligan

June 2017

Streaming

Streaming Music

music bundles

The successful markets in the traditional music industry were those with highest levels of consumer spending. It was an industry biased towards North America and Europe. Part of the transformative potential...

Reports: Napster