Reports: Apple

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

The Global Music Publishing Market
Streaming Shifts the Conversation

Cover image for The Global Music Publishing Market

Zach Fuller

August 2019

Apple

Spotify

Spotify

The effects of music streaming having supplanted both the download and the CD as the mainstream format for recorded music (accounting for 50% of total recorded revenue in 2018) are being keenly felt across...

State of the Podcast Nation

Cover image for State of the Podcast Nation

Mark Mulligan

July 2019

Apple

Spotify

Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the...

Sports and the Tech Majors
A Competitive Partnership

Cover image for Sports and the Tech Majors

Alistair Taylor

July 2019

Apple

Video

Amazon

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such...

The Games Streaming Subscription Revolution
Meet the Players

Cover image for The Games Streaming Subscription Revolution

Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

2019-2021
Emerging New Metrics for Sports Streaming Success

Cover image for 2019-2021

Alistair Taylor

June 2019

Streaming

Apple

Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as...

Direct to Consumer
Video’s Big Bang Moment

Cover image for Direct to Consumer

Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

Truth and Trust in the Era of Fake News

Cover image for Truth and Trust in the Era of Fake News

Mark Mulligan

May 2019

Apple

Spotify

Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles...

State of the Streaming Nation 3.0
Multi-Paced Growth

Cover image for State of the Streaming Nation 3.0

Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

Sports SVOD Services Deep Dive

Cover image for Sports SVOD Services Deep Dive

Alistair Taylor

May 2019

Apple

Spotify

Video

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’...

Recorded Music Market 2018
Stream Engine

Cover image for Recorded Music Market 2018

Mark Mulligan

March 2019

music sales

Streaming

Streaming Music

For the fourth consecutive year, recorded music revenues grew again in 2018 with streaming revenue the engine room of growth. For the first time, streaming became the majority of label revenue and...

Spotify Q4 2018 Earnings
Strong Subscriber Growth With a Hint of Profitability but Long-Term ARPU Deflation

Cover image for Spotify Q4 2018 Earnings

Mark Mulligan

February 2019

Subscriptions

Streaming

Streaming Music

Spotify finished 2018 strongly, over performing in both subscriber and ad-supported MAU additions. This was accompanied by Spotify’s first ever profitable quarter and two major podcast acquisitions...

Streaming Video Consumer Trends Q4 2018
Reaching The Post-Peak Attention Economy

Cover image for Streaming Video Consumer Trends Q4 2018

Alistair Taylor

February 2019

Apple

YouTube

Netflix

With streaming video subscriptions surpassing that of pay-TV in Q1 2018, traditional linear providers are under growing pressure to better understand consumer consumption habits. Pay-TV failed to entice...

Music Publishing Acquisitions
Bubble Business or Sustainable Market?

Cover image for Music Publishing Acquisitions

Zach Fuller

February 2019

Apple

Spotify

Warner Chappel

Music publishing mergers and acquisitions have boomed in recent years, invigorated by streaming’s user growth and the multitude of revenue options becoming available outside of music sales, such as micro...

On-Demand Ads
Why Ads Sought Are Better Than Ads Served

Cover image for On-Demand Ads

Georgia Meyer

December 2018

Apple

Spotify

YouTube

In the peak attention economy, audiences have little patience for poorly targeted ads, resulting in engagement with TV ads at crisis-level lows. Lean-in audiences, who exert the most control over their...

Quarterly Digital Content Trends: Q3 2018

Cover image for Quarterly Digital Content Trends: Q3 2018

Zach Fuller

December 2018

Apple

Spotify

Amazon

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada, Mexico, Brazil, Japan, Germany Sweden and Australia. The report explores...

Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

Cover image for Music Consumer Behaviour Q3 2018

Mark Mulligan

December 2018

Apple

Spotify

YouTube

This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Key Findings Radio listening is the most widespread...

MIDiA Research Predictions 2019

Cover image for MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

Video

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Key...

Streaming Media Consumption
Video Leads The Way

Cover image for Streaming Media Consumption

Zach Fuller

October 2018

Subscriptions

Streaming

Apple

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Speaker Market Shares
Amazon Ahead in a Crowded Market

Cover image for Speaker Market Shares

Mark Mulligan

October 2018

Subscriptions

Streaming

Music Subscriptions

Digital music pushed music out of the home speaker and into the earphone. Over recent years this has created a booming market for headphones but speakers are fighting back, driven in large part by tech...

Headphones Market Shares
Apple Takes the Lead

Cover image for Headphones Market Shares

Mark Mulligan

October 2018

Subscriptions

Streaming

Music Subscriptions

Headphones are the physical manifestation of streaming music. With the focus of listening shifted from home speakers to smartphones, headphones have become ubiquitous. But, whereas convenience was...

‹
1
2
3
4
5
6
7
›

Showing 61 to 80 of 134 results.