Artist subscriptions are the superfan opportunity
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Streaming is at a tipping point. Revenue growth slowed to in 2022, labels want new royalty systems, consumption is commodified, TikTok is diluting cultural capital, creators are questioning effort ROI, and AI is here. Music rightsholders need their next growth driver. Creators need places where they can build and engage with fanbases, human music needs to differentiate from machine music, and everyone wants more revenue. For years, MIDiA has made the case for monetising superfans with artist subscriptions. Their time has now come, but the opportunity is both different and simpler than everyone once thought it was.