Case Studies Music

Fender The journey from a vintage icon to a driver of modern music making

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano
Cover image for Fender

Case Study

Report Synopsis
Fender has long been renowned for one thing more than anything else – guitars. Since releasing its first guitars in the early Fender has become an icon in music. For a long time, their historical legacy...

Get access to this case study

Already a MIDiA client? Login here to view this case study.

New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.