Case Studies Music

Dance Cry Dance Break innovates subscriptions with artist storytelling

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano
Cover image for Dance Cry Dance Break innovates subscriptions with artist storytelling

Case Study

Report Synopsis
Dance Cry Dance is a boutique record label that positions itself as ‘a young and growing record collective with an equitable profit-sharing model created for artists by artists’. In 2022, the label...

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