Spotify recognised podcasting’s true monetisation potential with its acquisition of Megaphone

Case Study

Rutger Rosenborg

October 2024

Audience Insight

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Spotify is fighting the podcast platform wars on multiple fronts

Case Study

Rutger Rosenborg

September 2024

Audience Insight

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Audible competes with Spotify by considering the reasons consumers listen

Case Study

Rutger Rosenborg

July 2024

Audience Insight

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Popular Spotify podcasts are driving listeners to music streaming

Case Study

Rutger Rosenborg

June 2024

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iHeartMedia is converting radio listeners to podcast listeners

Case Study

Rutger Rosenborg

February 2024

Business Strategy

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How Dua Lipa’s Service95 maintains her relevancy

Case Study

Annie Langston

August 2023

The New York Times

Dua Lipa

barbie

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How Max is already closing the audience gap

Case Study

Annie Langston

June 2023

Business Strategy

Audio

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Spotify’s new podcast features mimic music discovery

Case Study

Annie Langston

April 2023

Audio

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Markiplier’s podcast breakthrough sets a new precedent for games creators

Case Study

Annie Langston and Kazia Rothwell

April 2023

Spotify

Games

Markiplier

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Global Radio illustrates the opportunities for radio’s digital transition

Case Study

Annie Langston

March 2023

Business Strategy

Audio

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Apple Music taps into mainstream music audience to grow podcast videos

Case Study

Annie Langston

February 2023

Business Strategy

Audio

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Spotify’s audiobook vertical brings a new format to the masses

Case Study

Annie Langston

January 2023

Audio

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Europe-born Podimo is set to infiltrate the entire Western market

Case Study

Annie Langston

November 2022

Audio

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NPR continues to capitalise on radio foundations in the podcast market

Case Study

Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

September 2022

Audio

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Spotify expands the solutions to creators’ discovery problem

Case Study

Annie Langston

July 2022

Business Strategy

Audio

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BBC Sounds transitions radio listeners to digital audio

Case Study

Annie Langston

June 2022

BBC

Audio

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SXM Media
SXM Media’s advertising tool aims to better target audio consumers

Case Study

Annie Langston

May 2022

Audio

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