Case Studies Music

BTS BTS hit big with the most successful virtual concert yet

Mark Mulligan, Karol Severin and Kriss Thakrar
Cover image for BTS

Case Study

Report Synopsis
BTS are the best selling artist of 2020, and their label, Big Hit Music, deserves credit for the innovations they have championed in driving fandom – particularlywith virtual concerts. Map of the Soul:...

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