Keith Jopling

Playlist Strategies 2020

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Report by Keith Jopling
The 20,000 Foot View:  Playlists have become a core music consumption habit and, in turn, one of the most valuable marketing commodities in music. A prominent playlist placement remains a key objective…
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Five Trends Changing Music Marketing

Blog post by Keith Jopling
Marketing music has never been straightforward. That’s why back in the day, label executives would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly,…
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Preparing for the Post-Album Music Industry

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Blog post by Keith Jopling
This is a follow-up piece to What’s Next In Playlist Innovation ... Every week I’m excited to check out the latest album releases. They are the gift that keeps on giving. But that gift feels different…
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What’s Next For Playlist Innovation?

Cover image for What’s Next For Playlist Innovation?
Blog post by Keith Jopling
In this era of access to all music and everything about it, I do enjoy reading artist interviews, and pay attention to artists’ views on the modern music industry. What caught me recently were Mark Ronson’s…
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