Hanna Kahlert | MIDiA Research

The post-peak Twilight Zone: A defining cultural trend of uncertainty

Hanna Kahlert

24 Aug 2020

It has been eight months since the onset of the global coronavirus pandemic which has created an unprecedented global socio-economic crisis. As Wuhan residents are beginning to attend music festivals once...

min read

Facebook’s “Reels” bid to move into TikTok gap will fail

Hanna Kahlert

17 Aug 2020

Mobile content

Media

social video

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention....

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Trump versus TikTok: The future of the social video app… and US media-tech dominance

Hanna Kahlert

10 Aug 2020

Media and Marketing

The Trump administration’s executive order to effectively ban Bytedance – and therefore the now hugely popular TikTok, as well as a ‘cease and desist’ on transactions with Tencent’s WeChat, with...

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Q2 success and congressional hearings: Facebook, Apple, Amazon and Google on the spot

Hanna Kahlert

3 Aug 2020

As the global coronavirus pandemic descended, MIDiA predicted that while tough times were ahead some winners were bound to emerge. With increased time on their hands and few alternatives to digital entertainment,...

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COVID-19
Impact on Entertainment Demand and Behaviours

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

April 2020

Free Report

Spotify

Amazon

Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people...

Consumer Engagement: The Brand Solution in a Digital Era of Churn

Hanna Kahlert

21 Apr 2020

audience

brand strategy

Chart Of The Week

The digital marketplace has been the setting for innovation in every way that business is conducted, not least for advertisers, entertainment propositions and consumer adoption –and the current COVID-19-induced...

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Consumer Engagement
Building Sustainable Brands in 2020 and Beyond

Hanna Kahlert

April 2020

Video

Marketing

YouTube

Brands have an ongoing engagement problem. No matter how much data they use or how targeted they go, competition is fierce, consumer attention is saturated, and all usage comes at the expense of time spent...

Now Is the Time to Engage, Not Convert

Hanna Kahlert

17 Apr 2020

conversion

Covid-19

covid-19 dislocation

Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an...

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The Digital Entertainment Boom Is Temporary; What Comes Next?

Hanna Kahlert

8 Apr 2020

boom

coronavirus and entertainment

coronavirus consumer behaviour

The digital entertainment boom as a result of the global COVID-19 lockdowns is but an optimistic wave in a stormy sea the market will have to weather over the coming months… and potentially even years....

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Going the (Social) Distance: Rising Consumer Trends

Hanna Kahlert

2 Apr 2020

Consumer Behaviour

consumer trends

Covid-19

In the current lockdown climate, consumer behaviours are adapting to the new normal – and out of necessity, much of this is happening on digital. The 2008 crash resulted in success for many pioneering...

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Film Studios Pause Production; Is This the New Era of Anime?

Hanna Kahlert

26 Mar 2020

animated content

animated film

anime

With national lockdowns becoming the norm and the majority of nonessential workers being sent to work remotely, the video industry is set for some interesting changes over the next few months. As recently...

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Kingdom: Global Events Correlate with Show Awareness

Hanna Kahlert

19 Mar 2020

Awareness

Chart Of The Week

coronavirus

From George Romero’s 1968 Night of the Living Dead to the more recent Walking Dead, to even Game of Thrones’ whitewalkers, zombies have been a cultural zeitgeist metaphorically teasing at our inner...

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Marketplace Pandemic: How Will Media Companies Fare in a Recession?

Hanna Kahlert

11 Mar 2020

coronavirus

market crash

market impact

With the 9 th of March dubbed by market analysts as “Black Monday” after S&P and Nasdaq suffered the worst share falls since the 2008 financial crisis, seeing trading briefly suspended before resuming...

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Altered Carbon: Tracking Fandom into the Future

Hanna Kahlert

6 Mar 2020

Altered Carbon

baby yoda

Chart Of The Week

In the digital era, anything can generate metrics – to the point where no matter how good the numbers look, actual success can sometimes be unconnected. Logged ‘views’ of an advertisement don’t...

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Is Video Streaming About to Witness Music’s P2P Trial by Fire?

Hanna Kahlert

2 Mar 2020

Music

Video

As the direct-to-consumer (D2C) big bang moment continues the slow process of expansion through the attention-saturated digital universe , video service providers are struggling with the existential question...

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Apple TV+ Bets on Fandom

Hanna Kahlert

24 Feb 2020

age of the creators

Apple TV

applt TV+

As the D2C streaming wars coalesce, it is worth zeroing in on some of the propositions in play by the various tech majors, which in turn highlight their respective strategies and may provide some insights...

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The Age of the Creators

Hanna Kahlert

17 Feb 2020

artist streaming income

artists direct

Chart Of The Week

For the meek shall inherit the earth… Since early 2019, MIDiA has been publishing findings that we are moving progressively into a market dynamic in which creators are being empowered by technology to...

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The Politics of Twitter: Brands, News, and Freedom of Speech

Hanna Kahlert

10 Feb 2020

Marketing

Media

With the president of the United States being Donald Trump, whose proclivity for social media usage is renowned, it comes as no surprise that Twitter has a hearty presence in news reporting in 2020. The...

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Brand Strategy: Choose the Koalas

Hanna Kahlert

29 Jan 2020

At this year’s World Economic Forum recently convened in Davos, Switzerland, the subject of stakeholder capitalism over shareholder capitalism was a hotly debated topic, with themes of broader accountability...

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YouTube and the Fan Monetisation Model

Hanna Kahlert

21 Jan 2020

Creator Pay

creators

fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated...

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