Product Strategy | MIDiA Research

The battle has begun to own the creator through all-encompassing ecosystems

Ben Woods

4 Sep 2024

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel...

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Video creator tools
Software user profile

Ben Woods

August 2024

Product Strategy

Creator Economy

The video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers....

Apple’s podcast accessibility play — too little, too late?

Rutger Rosenborg

28 Aug 2024

Apple podcasts

Spotify

YouTube

On Aug. 22, Bloomberg ’s Ashley Carman described how Apple lost its lead in podcasts , pointing to the platform’s lack of video adoption as the likely culprit. YouTube, meanwhile, has climbed to the...

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How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Ben Woods

15 Aug 2024

Capcut

Adobe Premiere Pro

Video

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features...

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Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Rutger Rosenborg

14 Aug 2024

Amazon Music

Podcasts

unbundling

Every podcast platform has a search function. Type “conspiracy” into most and you will probably see a list of podcast titles with the word conspiracy in it, but there may be hundreds of episodes related...

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The video creator economy’s challenge: not all creators want to pay for editing tools

Ben Woods

25 Jul 2024

video creator tools

editing

Adobe Premiere Pro

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different...

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Will video editing tools still dominate in a world of AI video creation?

Ben Woods

16 Jul 2024

video editing

AI video generators

Video

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows...

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Who asked for AI? Why its future is more boring than you think

Hanna Kahlert

2 Jul 2024

AI

ChatGPT

Sora

Henry Ford famously once said, “ If I had asked my customers what they wanted, they would have told me a faster horse” . This quote is often trotted out by ‘innovators’ when defending a new piece...

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The MIDiA Video Creator Tools Webinar: Where disruption meets opportunity

Ben Woods

25 Jun 2024

video creator tools

video editing

social video

Smartphones and social platforms have transformed video production from the domain of TV and cinema to a creation outlet for the masses. To capitalise on this opportunity, the video creator tools industry...

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Why creative friction can tackle the ‘Slot Machine Effect’ in AI generated video

Ben Woods

19 Jun 2024

video creator tools

social video

Showrunner

AI-generated content is a polarising topic. Some view AI video generation as a vital tool for bringing creativity and communication to the masses. Others believe it to be a solution in search of a problem....

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Filling in the IP blanks: Sony’s State of Play underlines PlayStation’s family-friendly ambitions and IP strategy

Rhys Elliott

6 Jun 2024

Playstation VR

playstation 5

Sony

Sony’s second State of Play marketing event of 2024 has increased anticipation for the company’s upcoming game releases. The roughly 30-minute presentation advertised 14 games consumers can look forward...

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Gen AI music platforms are niche among consumers — is being too easy the problem?

Tatiana Cirisano

6 Jun 2024

artificial intelligence

Generative AI

udio

We all know how hype cycles work: a new technological advancement arrives, and industries rush to apply it to anything and everything. In these situations, it is useful to ask: What problem or need is...

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Veo – Why YouTube’s video creator expertise is its trump card in the battle with OpenAI’s Sora

Ben Woods

24 May 2024

YouTube

OpenAI

Sora

When OpenAI revealed its Sora project last February (2024), the video industry began a transformational journey. It was clear even by the early clips that OpenAI’s AI text-to-video tool would recalibrate...

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Chasing the zeitgeist: why speed trumps creativity in social video marketing

Ben Woods

16 May 2024

video creators

creator tools

TikTok

TikTok has redefined what it means to be part of a cultural moment. In the past, engaging with trends meant being a consumer of content that captured the spirit of the time. For video, this was largely...

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Apple is not the only one crushing the old music-making paradigm

Kriss Thakrar

15 May 2024

Music

creator tools

music production

Apple is crushing it – literally. The new iPad Pro ad received widespread backlash for its controversial crushing of musical instruments to demonstrate what is ‘packed into’ Logic Pro on the iPad....

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Amazon’s Fallout is another success story for transmedia, but the strategy needs to evolve

Rhys Elliott

26 Apr 2024

Amazon

Prime Video

fallout

Everyone was talking about the Super Mario Bros. Movie (The Mario movie ) and HBO’s The Last of Us this time last year, and now Fallout has entered the mainstream thanks to the Amazon show. But, for...

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Inverse incentives: the implications of Spotify’s Substack integration for podcasts

Rutger Rosenborg

19 Apr 2024

Audio

Podcasts

Spotify

As platform decay seeps into major tech platforms and microcultures proliferate across the internet, feature development becomes less about building native tools and more about third-party integrations...

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Collector’s editions have become a backdoor for AAA publishers to charge for early access

Rhys Elliott

17 Apr 2024

xbox

xbox game pass

Ubisoft

Since publishers first increased AAA game prices from $60 to $70 in 2020, many people have asked MIDiA if publishers will raise that price further. Our answer: they already have – sort of, anyway. Via...

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Gamers' time
Where it is and how to get it

Karol Severin

April 2024

Business Strategy

Product Strategy

With the attention economy saturated, there is next to no incremental entertainment time up for grabs. This comes precisely at a time when more games depend on growing time spent. As games are only the...

Single-player game budgets and scopes have spiralled out of control – it’s time to shrink the scope

Rhys Elliott

11 Apr 2024

PlayStation Productions

xbox

Nintendo

AAA game development budgets and timelines for single-player games are getting out of hand. This was not always the case, but there has been an insidious creep over the past 20 years. While the cost of...

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