Product Strategy | MIDiA Research

Subliminal marketing in the social era

10 Dec 2021

Our millennial readers might recall the days of their first email accounts – back in the nineties and noughties – when their friends would send them chain mail with the threat of some ghoulish creature...

min read

MIDiA Consulting looks forward to 2022

Keith Jopling

2 Dec 2021

Streaming

Strategy

Marketing

Our Consulting Director Keith Jopling reflects on how MIDiA's consulting capability has developed over the past few years. Back when MIDiA first formed, the music industry’s future was still hanging...

min read

Looking forward and back: Why song interpolations reflect a new music industry outlook

Tatiana Cirisano

2 Dec 2021

catalogue

music publishing

Music

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly...

min read

Out with viral, in with niche: TikTok’s impact on music changes form

Tatiana Cirisano

26 Nov 2021

TikTok

social music

Music

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs...

min read

Games worlds
Assessing audience reach, value and relevance

Karol Severin

November 2021

Apple

Games

gta

As more online games worlds enter the market, brands and marketers need to focus more on monitoring the nuances of each games world community to identify the most effective partnership opportunities. The...

The attention economy after the lockdown boom

Mark Mulligan

25 Nov 2021

attention economy

attention

media consumption

The attention economy is the cornerstone of all entertainment businesses. Throughout the 2010s, it just grew and grew, with more and more digital entertainment options filling consumers’ downtime. Staring...

min read

Why Adele is Bond and BTS is Squid Game

Mark Mulligan

25 Oct 2021

adele

BTS

niche

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS...

min read

HBO Max bets on prestige programming and fandom to drive its European rollout

Tim Mulligan

5 Oct 2021

HBO Max

HBO Max European Launch

House of the Dragon

This morning Warner Media delivered a slick presentation announcing the October 26th launch of its D2C service, HBO Max, in the Nordics, as well as Spain and Andorra. This will be followed by a 2022 rollout...

min read

Is live-stream composition the new formula for a hit album?

Ashleigh Millar

1 Oct 2021

TikTok

live streaming

songwriters

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social...

min read

Games discovery and conversion
Navigating between generations in the 2020s

Cover image for Games discovery and conversion

Karol Severin

September 2021

Spotify

YouTube

digital natives

The 2020s population is split between digital natives and older digital migrants, which shapes how consumers discover and convert to new games. Younger consumers are more likely to discover via channels...

Music creator tools forecast
Moving towards a hybrid future

Cover image for Music creator tools forecast

Mark Mulligan

September 2021

creators

Apple

Spotify

Once upon a time, music software and hardware were distinct market segments, but now they are increasingly fusing into a network of hybrid creator tools ecosystems. Standalone hardware still has a vibrant...

Quick take: Word of mouth is no longer the single most powerful games discovery tool

Karol Severin

3 Sep 2021

games discovery

word of mouth

social media

Do you know the saying ‘ word of mouth is the most powerful marketing tool ’? Well, things are changing - or at least evolving. MIDiA’s Q2 2021 consumer survey states that 25% of consumers typically...

min read

Gamers & entertainment merchandise

Karol Severin

August 2021

gaming

Games

mobile games

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment...

A handful of sports dominate fandom among esports viewers, but opportunity still exists for many

Karol Severin

11 Aug 2021

esports

Sports

Fandom

Sports are increasingly executing on the overlap between gaming and esports. A handful of sports have established a strong foothold and lead among esports viewers. Data shows, however, that the still-emerging...

min read

What is an artist in the age of creators?

Kriss Thakrar

26 Jul 2021

Strategy

Marketing

YouTube

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first...

min read

Marketing a game? Put enough focus on Discord and TikTok

Karol Severin

7 Jun 2021

games marketing

TikTok

Discord

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers...

min read

The rediscovered power of time-seasoned brand equity

Tim Mulligan

4 Jun 2021

Warner Bros. Discovery

Warner Bros.

discovery

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery . This is a recognition that leveraging brand equity will be crucial...

min read

How should we celebrate fame in today’s music business?

Keith Jopling

29 Apr 2021

music industry

Marketing

Music

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram...

min read

BE THE CHANGE: WOMEN MAKING MUSIC 2021

Dara Jegede

25 Mar 2021

Content Creators

music industry

independent artists

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe...

min read

Women creators: This is also our business

Srishti Das

22 Mar 2021

women creators

women in music

Music

MIDiA, in conjunction with TuneCore and Believe, is about to publish the findings of a global survey on the experiences of 401 female creators in the music industry: artists, songwriters, producers, DJs...

min read

Marketing Strategy