Product Strategy | MIDiA Research

How Bandcamp could really fix the music business

Mark Mulligan

25 Jun 2021

“A thought: has streaming become the place to address consumers and the likes of Bandcamp the places to engage fans? i.e., fans and fandom inherently matter less on streaming because it/they are a minority.”...

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The paradox of small

Mark Mulligan

18 Jun 2021

artists direct

independent creators

creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music,...

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The sensationalisation of news comes head-to-head with Euro 2020

Hanna Kahlert

17 Jun 2021

Euro 2020

news

BBC

Less than a week in, and the coverage of Euro 2020 is off to a problematic start. Any big sports event taking place after a year of pandemic-induced lockdowns was bound to have its hitches. Yet few could...

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The content versus culture conundrum

Hanna Kahlert

3 Jun 2021

Fandom

tulsa

Mad Men

Creating something which will please audiences in the moment and also have resonant staying power among the surrounding culture is a puzzle faced by the content strategists of today. It is also the age-old...

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Hanna Kahlert

21 May 2021

Media

Streaming

Mobile content

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand,...

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The reign of the superstar is over

Hanna Kahlert

13 May 2021

Media and Marketing

Cultural Trends

superstar

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing...

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Beyond Consumption: A New Era for Entertainment

Hanna Kahlert

6 May 2021

attention recession

covid-19 impact

covid-19 entertainment boom

Long-term trends which should have taken years to manifest have come to fruition seemingly overnight. The great lockdown has driven digital-first behaviours mainstream, increasing time and money spent...

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How should we celebrate fame in today’s music business?

Keith Jopling

29 Apr 2021

music industry

Marketing

Music

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram...

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The first virtual Oscars makes the Academy Awards look a lot like the real world

Tim Mulligan

26 Apr 2021

Oscars

2021 Oscars

Video

Yesterday saw the 93rdAcademy Awards take place. Better known to the movie-consuming public as the Oscars, the 2021 ceremony was ground breaking in a number of crucial ways. Despite being held (as ever)...

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Monetising Fandom
Unlocking growth beyond games

Karol Severin

April 2021

Free Report

digital content

Games

cross-entertainment strategy

Beyond gaming to cross-entertainment partnerships webinar slides - 22-04-2021

The ‘new normal’ starts… when?

Hanna Kahlert

20 Apr 2021

Media and Marketing

covid-19 research

covid-19 impact

The social and psychological toll of beginning nearly every conversation or think-piece with the current state of pandemic affairs is now a year in the accumulation. Vaccine rollouts have begun – but...

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Social media reboot
The rise of social 2.0 and the emancipation of the digital native

Hanna Kahlert

April 2021

Innovation

YouTube

Social media is entering a new phase of innovation. Facebook’s trio of applications, alongside Snapchat, Twitter and other incumbents, still have market dominance. However, the rapid growth of TikTok,...

T-Series to IPRS: Signs of a maturing market?

Srishti Das

9 Apr 2021

Music Streaming

music publishing

IPRS

The Indian Performance Rights Society (IPRS) finally controls the majority of publishing market share in India, after the mammoth music label and film production company T-Series registered itself as a...

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Lockdown & Dragons: Fantasy proves the fandom effect

Hanna Kahlert

8 Apr 2021

Games

Media and Marketing

Fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on...

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Games - Day 2: Beyond gaming to cross-entertainment partnerships

Dara Jegede

6 Apr 2021

fandom insight

gaming

Games

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew...

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When women don’t make music: The sunset of Indian Folk

Hanna Kahlert

29 Mar 2021

women in music

india

indian folk music

MIDiA recently released a study on the experiences of women in the music industry ( free to download here ), discussing both the broad-level challenges they face – but also pointing to the positives,...

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BE THE CHANGE - Women Making Music

Hanna Kahlert and Srishti Das

March 2021

Free Report

creators

independent artists

Strategy

The second iteration of this project is available to download here . Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401...

BE THE CHANGE: WOMEN MAKING MUSIC 2021

Dara Jegede

25 Mar 2021

Content Creators

music industry

independent artists

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe...

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Digital consumption habits
How tomorrow’s audiences will reshape entertainment

Cover image for Digital consumption habits

Hanna Kahlert

March 2021

Streaming

discovery

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised, anytime...

Women creators: This is also our business

Srishti Das

22 Mar 2021

women creators

women in music

Music

MIDiA, in conjunction with TuneCore and Believe, is about to publish the findings of a global survey on the experiences of 401 female creators in the music industry: artists, songwriters, producers, DJs...

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