Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

Cover image for Music Consumer Segmentation

Mark Mulligan

December 2014

consumer behavior

Consumer Behaviour

music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade...

Holiday Gifting
Music’s Gifting Digital Double Whammy

Mark Mulligan

December 2014

consumer behavior

Consumer Behaviour

music consumers

The music industry has long placed supreme importance on the holiday season and it is a habit that dies hard. Release schedules are still geared towards the period and seasonal sales expectations, or least...

The App Bubble Burst
The Coming App Economy Correction

Karol Severin and Martyn Davies

November 2014

France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits,...

Unlocking YouTube
How YouTube’s Music Key Will Impact Subscriptions

Mark Mulligan and Martyn Davies

October 2014

consumer behavior

Consumer Behaviour

Subscriptions

YouTube is the globe’s leading digital music service but it delivers comparatively little back to the music industry in direct revenue. Even the one billion dollars paid out in Content ID revenues only...

Global Digital Music Services Benchmark
The Digital Music Marketplace

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Mark Mulligan

September 2014

Subscriptions

Streaming Music

Music Subscriptions

The global digital music industry may only be growing steadily (5% in 2013) but beneath the headline number is a richly varied picture of different services, diverse regional growth rates and competing...

The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Alun Simpson and Mark Mulligan

August 2014

Subscriptions

Streaming Music

Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters...

Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

Cover image for Global Music Forecasts 2014 to 2019

Mark Mulligan

July 2014

Subscriptions

music revenue

Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the...

The App Superstar Economy
Dissecting the Global App Store Marketplace

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Karol Severin

July 2014

France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing...

The Death of the Long Tail
The Superstar Music Economy

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Mark Mulligan

July 2014

music sales

music revenue

artists

The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the impact on artists is...

The Superstar Artist Economy
Artist Income and the Top 1%

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Mark Mulligan

July 2014

music revenue

live music

live

Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline level, macro...

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

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Mark Mulligan

July 2014

Consumer Behaviour

Streaming

Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability....

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Cover image for Decoding the Digital Consumer

Mark Mulligan

December 2013

Consumer Behaviour

music consumers

Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction...

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