MIDiA Reports

Mobile App Payments
Fishing For Whales And Minnows

Karol Severin

June 2015

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

Cover image for Mobile App Economy Forecast 2015-2020

Karol Severin

June 2015

arpu

average revenue per user

mobile apps

The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between...

Mobile Market Country Profile: Sweden
Sophisticated Swedes Set The Pace

Karol Severin

May 2015

sweden

telco

telcos

Sweden embraced the smartphone revolution like few other markets. Heavy investments in mobile and internet infrastructure led to one of the highest app user penetration rates in the world. As its mature...

The Netflix Effect
How Netflix Is Changing The Rules For TV

Tim Mulligan

May 2015

Netflix

Pay-TV

traditional tv companies

Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through connected TVs it...

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

Cover image for The Brazilian Music Consumer

Leo Morel

May 2015

consumer behavior

Consumer Behaviour

Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music...

The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Karol Severin and Martyn Davies

May 2015

Freemium

subscription trials

user acquisition

App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. MIDiA’s app funnel analysis...

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

April 2015

US

Apple

YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played...

Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

April 2015

Streaming

free

free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon...

Video Market Country Profile: US
The Global Online Video Powerhouse

Tim Mulligan

April 2015

Netflix

smart tvs

connected tvs

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone...

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Karol Severin and Martyn Davies

April 2015

Apple

discovery

google

Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing pool of competitors,...

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

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Karol Severin

March 2015

Streaming

UK

sweden

Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had...

YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Tim Mulligan

March 2015

YouTube

taylor swift

traditional media content producers

YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as both a content discovery...

YouTube Channels
How YouTube Stars Build Engaged Audiences

Tim Mulligan

March 2015

YouTube

traditional media content producers

YouTube Channels

With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown up with YouTube as...

YouTube Channel Growth
How Native Content Strategies Will Underpin Success

Tim Mulligan

March 2015

YouTube

10th anniversary viral stars

traditional media content producers

YouTube’s first decade established the video category that is still widely referred to as short form video, even though it is only music videos that any longer cling religiously to the few minutes format....

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

March 2015

Subscriptions

Streaming

music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets...

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

February 2015

superfan

consumer behavior

Consumer Behaviour

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Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

February 2015

consumer behavior

Consumer Behaviour

music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire...

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

Cover image for Profiling The Paid Content Consumer

Mark Mulligan

January 2015

Subscriptions

Paid Content

apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention...

Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

Cover image for Next Generation Music Products

Mark Mulligan

January 2015

Music Products

Innovation

There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans...

US Music Consumer Deep Dive
The Growing Impact Of Free

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Tim Mulligan

January 2015

music consumers

Streaming Music

downloads

The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption over ownership models...