Reports

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Sports Fans Consumer Trends 2019

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Alistair Taylor

August 2019

subscribers

Netflix

audience engagement

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

US SVOD Subscriber Deep Dive
2019

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Tim Mulligan

July 2019

Streaming

Streaming Video

Netflix

In the build-up to the Disney+ launch in November 2019, the US market is dominated by the big five of Netflix (currently number one for paid subscriptions with 60.2 million), Amazon Prime Video, Hulu,...

Netflix After Q2 2019
Post-Peak or Strategic Reset?

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Karol Severin, Tim Mulligan and Amanda Stears

July 2019

Streaming

Streaming Video

Apple TV

With a market capitalisation 122 times its current annual net income, Netflix suddenly finds itself scrambling to justify its price-to-earnings ratio. The July 17th earnings call knocked 11% off the market...

State of the Podcast Nation

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Mark Mulligan

July 2019

Apple

Spotify

Radio

Podcasts are an overnight success many years in the making. Podcasts were first added to Apple’s iTunes ecosystem in 2005, only to then spend a long time in the shadows. Now, however, they occupy the...

Artist Fandom
The Artist Marketing Playbook Needs Rewriting

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Mark Mulligan

July 2019

Spotify

artists

taylor swift

The whole essence of fandom is being turned upside down. An emerging crop of streaming native artists is finding its audience in a much more targeted and efficient way than via traditional music marketing....

Independent Artists
The Music Industry Rewritten

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Mark Mulligan

July 2019

creators

labels

rhapsody

The rise of independent artists is one of the most important changes to happen to the modern recorded music business. While traditional label models still dominate, ever more artists are pursuing non-traditional...

Sports and the Tech Majors
A Competitive Partnership

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Alistair Taylor

July 2019

Apple

Video

Amazon

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such...

The Games Streaming Subscription Revolution
Meet the Players

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Karol Severin

June 2019

Streaming

Apple

Spotify

Streaming is rewriting the games market rulebook. The games subscription landscape is undergoing foundational changes driven by a growing list of new market entrants including tech majors, telcos, leading...

State of the Music Publishing Nation

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Mark Mulligan and Zach Fuller

June 2019

Spotify

Spotify

Kobalt

This report, a first from MIDiA dedicated to the music publishing space, addresses the most important trends in the industry. With 2018 seeing revenues continue their accelerated growth and music publishing...

Independent Artists
The Age of Empowerment

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Keith Jopling and Mark Mulligan

June 2019

Key takeaways A sector with real scale. Artists without record labels generated $643.1 million in 2018, up 35% from 2017. These independent artists represent the fastest-growing segment of the global recorded...

2019-2021
Emerging New Metrics for Sports Streaming Success

Cover image for 2019-2021

Alistair Taylor

June 2019

Streaming

Apple

Amazon

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such as...

The Classical Music Market
Streaming's Next Genre?

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Keith Jopling, Mark Mulligan and Zach Fuller

June 2019

About this research This study was put together by MIDiA research from an online consumer survey of 8,000 adult music consumers across eight markets: the USA, UK, Germany, Austria, Denmark, Sweden, Mexico...

Direct to Consumer
Video’s Big Bang Moment

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Tim Mulligan

June 2019

Streaming

Apple

Spotify

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Apple, Disney and AT&T-owned Warner Media are preparing for their direct-to-consumer (D2C) launches...

Spotify Q1 2019 Earnings

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Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

Q1 2019 was a quarter of milestones for Spotify, hitting 100 million subscribers, launching in India and becoming a podcast company. However, it was also a quarter in which a number of metrics started...

Truth and Trust in the Era of Fake News

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Mark Mulligan

May 2019

Apple

Spotify

Deezer

The second half of the 2010s have become a watershed moment for news. The combination of the manipulation of social platforms by political agents, the growing effect of consumers’ personal filter bubbles...

State of the Streaming Nation 3.0
Multi-Paced Growth

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Mark Mulligan

May 2019

Subscriptions

Streaming

Streaming Music

2018 was yet another strong year for streaming music growth, with the leading streaming services consolidating their market shares. Consumer adoption continues to grow but as leading markets mature,...

Sports SVOD Services Deep Dive

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Alistair Taylor

May 2019

Apple

Spotify

Video

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’...

Music Marketing
Niche is the New Mainstream

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Mark Mulligan

May 2019

Streaming

Streaming Music

Spotify

Streaming personalisation and falling radio audiences are combining to rewrite the music marketing rulebook, ushering in a whole new marketing paradigm. Hits used to be cultural moments; artist brands...

US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

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Tim Mulligan

April 2019

US

YouTube

Streaming Video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting...

One Billion-Plus YouTube Music Videos
Latin Takeover

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Mark Mulligan

April 2019

Spotify

YouTube

YouTube

While rightsholders and YouTube fought a bitter war of words around Article 13 in 2018, the platform further underscored its importance for creating global superstars. With audiences fragmenting...

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