In April 2020 Travis Scott’s Fortnite event pulled in million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by cessation of live music, by turning to live streaming. The music industry had just got turned on its head and the solution was to throw everything at the wall to see what stuck. But there is a much bigger opportunity here that goes far beyond lockdown era. This is more than the future of games and music, it is in fact an alternative future for live music. It is the ultimate lockdown legacy.
Companies and brands mentioned in this report: Accenture, Amazon, Alphabet, Apple Glass, Ben Howard, Beyonce, Call of Duty, Dillon Francis, Diplo, Disciple Media, Epic Games, Facebook, Facebook Live, FIFA, Flohio, Fortnite, GigRev, Grand Theft Auto, Hovercast, Instagram Live, Koffee, Live Nation, Maestro, Magic Leap, Marshmello, Marvel, Marvel Avengers, Melody VR, Minecraft, Next VR, Oculus Venues, Patreon, Periscope, Slowthai, StageIt, Star Wars, Steve Akoki, StreamYard, Super Mario, Taylor Swift, Tencent, Tencent Music Entertainment, Travis Scott, Twitch, Twitter, YouTube Live
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