With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD) services to drive engagement, broaden reach and improve retention. While TV adaptations of games are not new, the sheer size of the gamer population among subscribers now warrants TV adaptations to remain closely tied to the original game, as illustrated by the success of The Last of Us . Simultaneously, game developers, publishers and distributors can benefit from increased brand awareness, engagement, and sales uplift, afforded by the cross promotion of the IP as a TV show. Given benefits for both the games and the streaming industry, expect this media fusion across games and video to become the new normal in TV show commissioning. 

Companies and brands mentioned in this report: Amazon Prime Video, Apple, Apple TV+, Call of Duty, CD Projekt Red, Cyberpunk: Edgerunners, Cyberpunk            Disney+, Grand Theft Auto, HBO, Microsoft, Monster Hunter, Naughty Dog, Netflix, Persona, PlayStation, PlayStation Productions, Stranger Things, The Last of Us, The Walking Dead, The Witcher, Top Gun, Twitch, Uncharted, Xbox Game Pass, and YouTube Premium