Peak Attention Competing in a Saturated Attention Economy
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Smartphones have made media consumption more interconnected than ever and are still increasing audiences time spent with entertainment. Filling the residual audience downtime from the analogue era was the fuel in the engine of the digital content economy. Now, however, the attention economy has peaked, with the majority of that downtime addressed. Future attention growth is becoming zero sum, with time gained most often at the expense of time spent elsewhere. In this report MIDiA maps entertainment consumption across all formats in our unique Attention Model, tracking a dozen entertainment behaviours across markets.
Companies and brands mentioned in this report: Amazon, Amazon Music, Amazon Prime Video, Angry Birds, AOL, Apple, Apple Music, Apple TV+, Clash of Clans, Candy Crush Saga, Discovery Networks, Disney, Disney+, Facebook Fortnite, Fortnite World Cup, Google, HBO, Hulu, Instagram, NBC, Netflix, Snapchat, Spotify, TikTok, Warner Media, WeChat, Yahoo, YouTube
Note: A detailed Attention Model dataset is published alongside this report with data for entertainment activities for markets, including audience size, average time spent, total time spent and attention share.