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MIDiA Research video subscription forecasts 2023-2030 APAC to the fore

Report by Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods
Cover image for MIDiA Research video subscription forecasts 2023-2030
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20,000 foot view:  This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statement.

Key insights

  • The global subscription video on demand (SVOD) market was worth        billion in 2022, up        from        billion in 2021. Revenues will reach        billion in 2030, driven by the influx of emerging market streamers who will depress ARPU and normalise churn

  • While overall growth rates will be in steady decline since the lockdown high of        in 2021, subscription revenues will grow by        to        billion in 2023

  • In 2023, North America will account for        of global video subscribers and        of global streaming revenue. In 2030 North America will count for        of global subscribers and        of global revenue

  • By contrast, over the same period, Asia-Pacific will count for        of global subscribers and        of global revenues in 2023, and        of global subscribers and        of global subscription revenues in 2030

  • Disney+ will maintain its market leadership between        with Netflix now established as the second largest subscriber base

  • Asia-Pacific in second place will remain the leading subscriber market over this period and become the largest revenue market by 2030

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