twitter Reports from MIDiA Research

TV Fandom Q2 2018
SVOD Audiences Become Mainstream

Alistair Taylor

November 2018

US

UK

TV fandom underpins viewing across all platforms and territories, but is being reshaped by streaming, with audiences having much greater control over what they watch. This choice-led viewing provides the...

MIDiA Data Spotlight: Social Apps
Facebook’s Long Shadow

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Alistair Taylor

September 2018

Facebook

twitter

advertising

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Facebook Dominates Social App Usage Weekly Active Usage of Leading Social Apps, Q1 2018 Regardless...

Quarterly Digital Content Trends: Q2 2018

Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

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Alistair Taylor

July 2018

Consumer Behaviour

Video

Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall...

Quarterly Digital Content Trends: Q1 2018

Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Profiling Chinese and Indian Gamers

Karol Severin

April 2018

Spotify

YouTube

Saavn

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable...

Voice Control Devices
Early Audience Behaviours and Adoption

Zach Fuller

March 2018

Consumer Behaviour

Apple

Spotify

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware paradigm....

Snap Inc Q4 Quarterly Results
Much Improved Yet Still Fundamentally Challenged

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Tim Mulligan

February 2018

Facebook

twitter

snapchat

Snap Inc’s Q4 results bookend the company’s dramatic first year of being a publicly listed company. 2017 was the year Snap has had to effectively admit that its rebranding as “a camera company”...

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

The Sports Rights Bubble
Reaching The Tipping Point

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Tim Mulligan

January 2018

UK

australia

Video

The broadcasting of live sport has been a key part of TV’s appeal and underpins the pay-TV ecosystem. However, a combination of entrenched cord-cutting and an ageing audience means that revenues are...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Tim Mulligan

October 2017

US

UK

australia

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement...

Quarterly Digital Content Trends
Q2 2017

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Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Music Rights Disruption
The Transparency Agenda

Mark Mulligan

August 2017

music publishers

Apple

Spotify

Music rights have never been simple but now the complexity is reaching such a level that the digital music marketplace is beginning to buckle under the strain. With growing demand across the board for...

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

August 2017

Streaming

US

UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows...

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

July 2017

Streaming

US

UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot....

Mobile Gamer User Profile
Mobile Is The Unifying Factor For Gamers

Karol Severin

February 2017

Spotify

YouTube

Deezer

Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because...

Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

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Tim Mulligan

January 2016

YouTube

twitter

music video

The music video has undergone a major transformation since its original conceptualization in the 1970s and commercialization in the 1980s. Originally a tool to drive sales, MTV transformed it into a product...

Reports: twitter