Streaming Reports from MIDiA Research

Paid Content Consumer Deep Dive
The Emergence Of A Sophisticated Audience

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Zach Fuller

November 2016

In the old world, there were clear demarcations between media types, bordered with proprietary media and playback devices. However, different entertainment forms now exist in more interdependent ecosystems...

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Mark Mulligan

November 2016

Subscriptions

Streaming

Spotify

Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines...

Soundcloud User Profile
Male Dominated Music Sophisticates

Mark Mulligan

November 2016

Streaming

Streaming Music

Soundcloud

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster,...

Streaming Music Health Check
Streaming’s Watershed Moment

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Mark Mulligan

October 2016

Subscriptions

Streaming

Streaming Music

Q2 2016 emerged as a watershed moment for streaming music, with label streaming revenue growing strongly enough to lift overall revenues for all three major labels. Meanwhile Spotify and Apple registered...

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

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Mark Mulligan

July 2016

music consumers

Subscriptions

Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those...

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

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Mark Mulligan

July 2016

Streaming

Streaming Music

YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of...

Cross Border Listening
Borderless Hits And Curated Playlists

Mark Mulligan

May 2016

Streaming

Streaming Music

curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade...

After The Album
How Playlists Are Re-Defining Music Consumption

Mark Mulligan

April 2016

Subscriptions

Streaming

Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services...

Music Market Region Profile: Latin America
Streaming Drives A Music Market Renaissance

Leo Morel

March 2016

Streaming

Streaming Music

mexico

Driven by the proliferation of smartphones, streaming is beginning to gain traction across Latin America, resulting in new forms of music consumption. Whereas interest in physical formats has been steadily...

P2P In The Age Of SVOD
Rights Fragmentation Gives Piracy A Free Pass

Mark Mulligan

February 2016

Streaming

p2p

video subscriptions

Ever since the advent of Napster media industries have been locked in a war against free. Learning from the lessons of the music business, TV companies nipped much of the P2P demand for shows by fighting...

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Mark Mulligan

November 2015

Subscriptions

Streaming

music bundles

In a few short years telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured,...

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

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Mark Mulligan

October 2015

Subscriptions

music sales

music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue...

Music Market Country Profile: Mexico
How Streaming Is Unlocking Latent Opportunity

Leo Morel

September 2015

Streaming

mexico

Latin America

The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline. With a population of 122 million and growing internet and smartphone penetration, Mexico...

Streaming Music Discovery
When The Journey Becomes The Destination

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Mark Mulligan

July 2015

Streaming

free

discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views...

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

June 2015

Subscriptions

Streaming

US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can...

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

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Mark Mulligan

June 2015

music publishers

Subscriptions

Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have...

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

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Leo Morel

May 2015

consumer behavior

Consumer Behaviour

Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music...

Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

April 2015

Streaming

free

free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon...

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

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Karol Severin

March 2015

Streaming

UK

sweden

Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had...

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

March 2015

Subscriptions

Streaming

music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets...

Reports: Streaming