Reports: smartphones

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Global Video Forecast 2015-2020
Subscriptions Come Of Age

Tim Mulligan

July 2015

Video

smartphones

broadcast

2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches 50% by 2019. Despite solid adoption of subscription...

Read more …

The App Bubble Burst
The Coming App Economy Correction

Karol Severin and Martyn Davies

November 2014

US

UK

France

In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a bid to create mega hits,...

Read more …

The App Superstar Economy
Dissecting the Global App Store Marketplace

Karol Severin

July 2014

US

UK

France

Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s aggressive marketing...

Read more …

The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

Mark Mulligan

July 2014

Consumer Behaviour

Streaming

Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability....

Read more …