Netflix Reports from MIDiA Research

Spotify by the Numbers
Trials, Churn and Margin

Mark Mulligan

March 2018

Apple

This report presents analysis of Spotify’s key performance metrics as presented in the F1 filing in advance of its direct listing. The report focuses on business performance metrics, such as user acquisition...

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

Karol Severin

February 2018

Netflix

Amazon Prime Video

Activision

Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers...

Content Bubbles and Streaming Peaks
Media And Tech Trends That Will Shape 2018 And Beyond

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Mark Mulligan

February 2018

Innovation

Streaming

Apple

This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full presentation...

Quarterly Digital Content Trends: Q4 2017

Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

Streaming Peaks
What Playlist And Binge-Watching Trends Signify For Streaming

Mark Mulligan

December 2017

Streaming

Streaming Music

YouTube

Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions...

Quarterly Digital Content Trends: Q3 2017

Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

MIDiA Research Predictions 2018
Post-Peak Economics

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Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

December 2017

Apple

Spotify

Amazon

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time...

YouTube State Of The Nation

Tim Mulligan

November 2017

YouTube

Amazon

As the TV viewing experience becomes increasingly YouTube continues to expand as the world’s default video destination, with a 46% increase in year-on-year views for the top 100 YouTube channels. This...

Social TV Show Fandom
Nuances In Engagement Among SVOD Subscribers

Tim Mulligan

October 2017

US

UK

Australia

As the TV viewing experience becomes increasingly fragmented across the digital sphere, TV show fandom is becoming ever more nuanced. Across the five largest social apps by weekly usage, TV brand engagement...

The Emerging Video Content Bubble

Tim Mulligan

September 2017

Apple

YouTube

Amazon

Subscription Video On Demand (SVOD) services like Netflix, Amazon and Hulu have spurred a scripted drama renaissance and, in doing, so have trigged a content licensing arms race. Traditional TV networks...

Quarterly Digital Content Trends
Q2 2017

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Mark Mulligan

August 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved...

TV Show Fandom Q2 2017
Measuring The Impact Of US TV

Mark Mulligan

August 2017

Streaming

US

UK

In our July report, TV Show Fandom: Measuring TV Shows’ Real Appeal, we introduced MIDiA’s quarterly Paid Content Brand Tracker by revealing a sneak peek of the data we track for more than 50 TV shows...

Content Piracy
Piracy Reinvented In The Streaming Era

Mark Mulligan

August 2017

Streaming

Spotify

YouTube

Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer (P2P) we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to...

TV Show Fandom
Measuring TV Shows’ Real Appeal

Mark Mulligan

July 2017

Streaming

US

UK

The TV industry is in a measurement crisis. Ever more, viewing is shifting from the linear schedule and leading streaming services are heavily guarded about their data, creating a measurement blind spot....

SVOD User Deep Dive
TV's Specialisation Period

Tim Mulligan

June 2017

Apple

Amazon

SVOD (Subscription Video On Demand) is now the default mainstream video on demand consumption behaviour for TV-like content. Netflix and Amazon Prime Video are now the twin lenses behind measuring overall...

Why Netflix Is A Next Generation Network And Amazon Is A Next Generation Operator
Emerging next generation operator and network assets profiles

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Tim Mulligan

May 2017

Amazon

Netflix

The shift to digital consumption has brought SVOD (Subscription Video On Demand) to the fore. And leading the charge both domestically in the US and internationally are Netflix and Amazon Prime Video....

Canada Video Market
Strong Pay-TV Market Creates A Big Appetite For Video

Tim Mulligan

April 2017

streaming subscriptions

Netflix

Amazon Prime

With a third of Canadians subscribing to traditional pay-TV, the country has a strong appetite for online video. This is demonstrated by the 20.3% of the population who are now Subscription Video On Demand...

Netflix Q1 2017
International Picks Up The Slack

Tim Mulligan

April 2017

Amazon

streaming subscriptions

Netflix

With Netflix on course to pass the psychologically significant 100 million subscriber mark, the company’s Q1 2017 quarterly earnings are particularly significant. With 43.2% of the global SVOD market...

Next Generation Networks
What A Post-Pay-TV Video Network Looks Like

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Tim Mulligan

March 2017

Apple

YouTube

Amazon

In the cord-cutting era TV networks are having to think about what life beyond the traditional pay-TV ecosystem might look like. With SVOD services snapping up audiences in their millions, operators are...

The Experience Economy
The Value Shift In Media Assets

Zach Fuller

March 2017

Streaming

Apple

Spotify

With content now a more difficult proposition in itself to sell directly, the overall experience becomes, for many, their central core monetisable proposition. We have already seen this development in...

Reports: Netflix