Music Reports from MIDiA Research

The Steady Demise Of The CD Buyer
How The Music Industry Is Sleepwalking Into A Revenue Collapse

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Mark Mulligan

February 2016

The CD was the catalyst for the record labels’ apogee but now resembles a product strategy time bomb ticking away. With all the momentum of streaming it is tempting to discount CD buyers as an inconvenient...

State Of The Streaming Nation
A Comprehensive Assessment Of The Global Streaming Music Market

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Mark Mulligan

January 2016

Subscriptions

Streaming Music

Music Subscriptions

2015 was the year in which streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the...

MIDiA Research Predictions, 2016
Video Eats The World

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Karol Severin, Mark Mulligan and Tim Mulligan

December 2015

Streaming Music

Streaming Video

digital music

This decade has been defined by accelerating innovation and disruption. With the majority of consumers now digitally connected in one way or another, new technologies have the ability to utterly transform...

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Mark Mulligan

November 2015

Subscriptions

Streaming

music bundles

In a few short years telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured,...

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

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Mark Mulligan

October 2015

Subscriptions

music sales

music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue...

Music Market Country Profile: Mexico
How Streaming Is Unlocking Latent Opportunity

Leo Morel

September 2015

Streaming

mexico

Latin America

The Mexican music market is one with huge potential despite two consecutive years of recorded music revenue decline. With a population of 122 million and growing internet and smartphone penetration, Mexico...

Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

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Mark Mulligan

August 2015

Streaming Music

Home audio

connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player...

Streaming Music Discovery
When The Journey Becomes The Destination

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Mark Mulligan

July 2015

Streaming

free

discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views...

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

June 2015

Subscriptions

Streaming

US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can...

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

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Mark Mulligan

June 2015

music publishers

Subscriptions

Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have...

The Brazilian Music Consumer
Tentative Steps In An Emerging Digital Market

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Leo Morel

May 2015

consumer behavior

Consumer Behaviour

Streaming

The Brazilian digital music market is still in a formative stage in contrast to developed markets such as the USA and the UK. Apple’s iTunes store only started to operate in Brazil in 2012 and music...

Fighting Free With Free
How YouTube Usurped BitTorrent

Mark Mulligan

April 2015

Streaming

free

free Streaming

Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon...

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

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Karol Severin

March 2015

Streaming

UK

sweden

Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had...

Apple Subscriptions
How Lightning Could Strike Twice For Apple

Mark Mulligan

March 2015

Subscriptions

Streaming

music downloads

Apple’s 21st renaissance all started with music, with the iPod. With the succession of successful products that followed, Apple perfected its early follower model, waiting for others to establish markets...

Music Piracy in Brazil
Assessing the Impact on Music Consumption

Mark Mulligan

February 2015

consumer behavior

Consumer Behaviour

music consumers

During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire...

The Aficionado Impact
How Super Fans Changing Spending Patterns Are Dragging Down Music Sales

Mark Mulligan

February 2015

superfan

consumer behavior

Consumer Behaviour

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Next Generation Music Products
Monetising Super Fans With Interactive Artist Subscriptions

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Mark Mulligan

January 2015

Music Products

Innovation

There is a growing disconnect between fan engagement and fan monetisation. Facebook and YouTube took artist-fan engagement to the masses, but music spending is still falling. Aficionados, the super fans...

Profiling The Paid Content Consumer
Music Still Leads In A Niche But Growing Sector

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Mark Mulligan

January 2015

Subscriptions

Paid Content

apps

Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention...

US Music Consumer Deep Dive
The Growing Impact Of Free

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Tim Mulligan

January 2015

music consumers

Streaming Music

downloads

The world’s largest music market continues to set the pace for digital music adoption among the large music markets. Tech savvy young Americans are increasingly embracing consumption over ownership models...

Music Consumer Segmentation
From Lagging Indicators To Leading Indicators

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Mark Mulligan

December 2014

consumer behavior

Consumer Behaviour

music consumers

Consumer music behaviour, tastes and attitudes vary dramatically. The ability to delineate discrete segments is crucial for targeting music services and for artist marketing. Over the last half decade...

Reports: Music