Reports: Music streaming

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Streaming Music Health Check
Streaming’s Watershed Moment

Cover image for Streaming Music Health Check

Mark Mulligan

October 2016

Subscriptions

Streaming

Streaming Music

Q2 2016 emerged as a watershed moment for streaming music, with label streaming revenue growing strongly enough to lift overall revenues for all three major labels. Meanwhile Spotify and Apple registered...

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Cover image for Music Consumer Segmentation 2016

Mark Mulligan

July 2016

Music consumers

Subscriptions

Streaming

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those...

State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Cover image for State Of The YouTube Music Economy

Mark Mulligan

July 2016

Streaming

Streaming Music

YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of...

After The Album
How Playlists Are Re-Defining Music Consumption

Mark Mulligan

April 2016

Subscriptions

Streaming

Music Subscriptions

Streaming hit a host of milestones in 2015, reaching 67.5 million subscribers and driving $2.9 billion of trade revenue, up 31% on 2014. While the competitive marketplace upped the ante, music services...

State Of The Streaming Nation
A Comprehensive Assessment Of The Global Streaming Music Market

Cover image for State Of The Streaming Nation

Mark Mulligan

January 2016

Subscriptions

Streaming Music

Music Subscriptions

2015 was the year in which streaming music came of age, with robust growth from market leader Spotify and the rapid ascent into second place of new entrant Apple Music. Though questions remain about the...

Telco Music Strategy
Ironing Out The Strategic Kinks As Objectives Evolve

Mark Mulligan

November 2015

Subscriptions

Streaming

music bundles

In a few short years telco music bundles have gone from a useful ancillary revenue stream to a core component of the streaming landscape. Despite long standing issues about how success can best be measured,...

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

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Karol Severin

March 2015

Streaming

Sweden

Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically Radio broadcasters had...

Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Cover image for Decoding the Digital Consumer

Mark Mulligan

December 2013

Consumer behaviour

Music consumers

Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction...

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