Reports: Microsoft

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

MIDiA Research Predictions 2018
Post-Peak Economics

Karol Severin, Mark Mulligan, Tim Mulligan, Zach Fuller and Tunde Sowande

December 2017

Apple

Spotify

Amazon

  In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time...

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Mapping Daily Active Gamers Across Platforms
Diversity Is The Name Of The Game

Karol Severin

June 2017

xbox

Facebook

Playstation

The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences...

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Voice Control
Market Strategy for the Next Major Hardware Paradigm

Zach Fuller

May 2017

Apple

Marketing

Amazon

Acting as a Trojan horse in consumer electronics, voice control slipped under the radar compared to more bombastic new technologies such as Virtual Reality and Artificial Intelligence, to quietly become...

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