Reports: messaging platforms

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Mark Mulligan

November 2016

Video

digital natives

apps

Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands, such as Viacom...

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Mobile Messaging Platforms
The Mobile Experience Revolution

Karol Severin

July 2016

arpu

mobile app economy

messaging platforms

The world of mobile consumer experiences is undergoing a seismic shift with messaging apps a driving force. With 6.4 billion cumulative monthly active messaging app users (compared to the 1.5 billion Android...

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Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Karol Severin

May 2016

Consumer Behaviour

messaging platforms

Mobile messaging

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the...

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