Reports: gigs

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Livestreaming strategy in a social-video world
Work with UGC, not against it

Tatiana Cirisano

June 2023

live

Amazon Prime

gigs

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment...

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Live Entertainment
Measuring Music's Place

Mark Mulligan

February 2017

Streaming Music

Spotify

live music

The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’...

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Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

Mark Mulligan

May 2016

live music

concert goers

gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of...

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